Andrew Revkin is the senior reporter for climate and related issues at http://ProPublica.org. He joined the prize-winning public-interest newsroom after 21 years of writing for The New York Times, most recently through his http://nytimes.com/DotEarth blog for the Opinion section, and six years te...
In the wake of Chris Mooney’s latest analysis of ways to bridge the science-society gulf, I’ve been engaged in a fascinating e-mail discussion with a range of people either engaging in, or analyzing, climate communication. Several responses, alluding to everything from the obesity epidemic to the Aflac duck, are worth highlighting here. Why do so many people think that getting more and better info out there will lead people to solve all sorts of problems, not just climate change? Consider obesity.
Now here’s a new way to get the public to heed a warning: Hold a trial in Stockholm in which planet Earth is the plaintiff, humanity the defendant and a panel of Nobel Prize winners the jury, then issue a verdict centered on a to-do list including fundamentally unachievable goals (stabilizing global emissions of carbon dioxide by 2015, for starters).
As tufted puffin populations take a deep dive, an effort surfaces to get the birds listed as endangered species. It’s hard not to love the tufted puffin. Just a little bigger than a football and not altogether different in shape, this bird’s bright orange beak and mad scientist-like tufts make it a standout on cliffs above the Pacific. Unlike their tuxedo-wearing Atlantic cousins, tufted puffins wear all black, but these pelagic punks are having a rough time on our western coastline.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".