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Rich Kahn on Muck Rack

Rich Kahn

Middletown
As seen in: MSN, Forbes, Entrepreneur, Inc., VentureBeat, Business 2 Community, Thrive Global, Business.com, MarketingProfs, EIN News and
CEO of @Anuraio | Ad Fraud Expert | 33-Year Internet Veteran | EY Award Winner | Helping Brands Improve ROAS by Eliminating Fraud
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Articles

Digital Ad Fraud in 2024: What Every Marketer Needs to Know (video)

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By Rich Kahn
| zurl.co
Remember when digital advertising felt straightforward? Those days are long gone. We’re now facing a crisis that’s draining marketing budgets faster than most executives realize. The numbers tell a sobering story. What started as a $7-8 billion headache in 2015 has exploded into a $140 billion monster by 2024. That’s not a typo. And if you’re running digital campaigns, there’s a good chance you’re already losing money to it.
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Is Your Digital Advertising Agency Perpetuating Fraud?

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By Rich Kahn
| Inc. Verified
Expert Opinion By , CEO & Co-Founder of Anura.io In the complex digital advertising landscape, the integrity and transparency of media buying processes are paramount. However, an unsettling trend is emerging, where some advertising agencies and networks are not just turning a blind eye to fraudulent traffic but are actively manipulating it for their own gain.
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Digital Marketing's Dark Secret: Ad Fraud

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By Rich Kahn
| Inc Africa
Why Using References Should Be the New Gold Standard in Recruitment
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