Those of us of a certain age may remember a playground joke that went like this: when is a door not a door? If you’ve never heard it or have forgotten the punchline, consider yourself lucky. It’s terrible. I won’t spoil it (too much). But here’s a clue: the modern equivalent of this 'joke' might be: when is a jar not a jar? The answer: when it’s a sneaky trick dreamed up by product confusion consultancy Faecus and Rectavia to fool us now ex-customers into thinking we were getting a bargain. Boom boom.
I love the occasional articles on This is Money when professional investors reveal their luckiest (best) and worst (you did what?) investments. See the related links panel below to read a few classics. Here’s mine. I’d always felt that someone who could take two brothers who hated each other’s guts out of the Manchester ghetto and sculpt them into one of the biggest rock bands on Earth must be on to something. And I was nearly right. He was definitely on to something.
We've all dreamed of flying â€” but for Richard Browning, flight is an obsession. He's built an Iron Man-like suit that leans on an elegant collaboration of mind, body and technology, bringing science fiction dreams a little closer to reality. Learn more about the trial and error process behind his invention and take flight with Browning in an unforgettable demo. This talk was presented at an official TED conference, and was featured by our editors on the home page.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".