Every new "Conversational AI" feature Apple released at WWDC 2026 demonstrated the shift from static options to intent & goals: “Which menu item do you want?” to “What outcome are you trying to achieve?” Sebastien Marineau-Mes, VP of Software at Apple, demonstrated Visual Intelligence by pointing an iPhone at a receipt & having AI automatically split the bill via Apple Cash, collapsing a dreaded multi-step process into an expression of intent.