Less than two years ago, the launch of ChatGPT started a generative AI frenzy. Some predicted that the technology would trigger a fourth industrial revolution, completely reshaping the world as we know it. Meanwhile, in March 2023, Goldman Sachs predicted 300 million jobs would be lost or degraded due to AI. A huge shift seemed to be underway. Yet, eighteen months later, generative AI is not transforming business in as drastic a way as some expected.