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Rob Cross on Muck Rack

Rob Cross

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Articles

Why Authenticity Matters for Retention, Engagement and Culture

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By Rob Cross
| WorldatWork Verified
Artificial intelligence (AI) is transforming work faster than many organizations can adapt. With increasing numbers of tasks being handled by AI-enabled agents, the competitive advantage of organizations likely will depend on something technology cannot replicate — people who know who they are, understand the value they create and have the confidence to contribute it consistently. This is why authenticity has become a business issue, not simply a leadership buzzword. Why?
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Cross Trekkings: ...for our tomorrow

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By Rob Cross
| Murray Ledger & Times Verified
“When you go home, tell them of us and say, for your tomorrow, we gave our today.” — John Maxwell Edmonds When I sat down at the kitchen table, my eyes were immediately drawn to the cornfields beyond the window. A gentle breeze caused the corn to ripple like a wave washing over the rolling hills of Kentucky while sunlight bathed the countryside in the warmth of a brilliant June day.
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Helping Leaders Develop Authentic Leadership Skills

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By Rob Cross
| Training Industry Verified
“You need to be more authentic.” This is one of the most frequently delivered pieces of leadership feedback, but it’s also one of the least understood. Recently, a senior executive shared their frustration with me after receiving exactly this advice. Their CEO wanted them to be more authentic. Their team wanted them to be more authentic. Their coach encouraged them to be more authentic. The problem was that no one could explain what authenticity really meant.
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