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Rob Malcolm on Muck Rack

Rob Malcolm

Verified
Sacramento
As seen in: KTVU-TV (Oakland, CA), KMAX-TV (West Sacramento, CA), KOVR-TV (Sacramento, CA), VentureBeat, KPRC-TV (Houston, TX), Nottingham Post, WJXT-TV (Jacksonville, FL), Derbyshire Live, KSAT-TV (San Antonio, TX), WJBK-TV (Detroit, MI), WTTG-TV (Bethesda, MD) and
Reporter. Traveler Athlete News & Sports Junkie. Opinions are my own. Retweets are not endorsements IG: ITSMALCOLM2013
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Articles

The Five-step Transformation to Cross-platform Monetisation

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By Rob Malcolm Verified
| OTTVerse
While the shift towards streaming delivery is having an undeniable impact on linear broadcast ad revenue, our view is that the decline is much less dramatic than headlines suggest. Imagine research predicts that by 2030, linear broadcast will still command between 40-50% share of ad revenue. Some analysts are even more bullish, projecting that linear advertising will still take more than half the ad dollars at the end of the decade in some economies.
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The five-step transformation to cross-platform ad monetisation

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By Rob Malcolm Verified
| Videonet Verified
Rob Malcolm, Chief Product Officer, Imagine Communications While the shift towards streaming delivery is having an undeniable impact on linear broadcast ad revenue, our view is that the decline is much less dramatic than headlines suggest. Imagine Communications research predicts that by 2030, linear broadcast will still command between 40-50% share of ad revenue.
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7 Big Problems in the Marketing Industry

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By Bernard Jaworski, Rob Malcolm Verified, Neil Morgan
| ama.org
Marketing has problems. This spring, we unveiled the AMA’s first ever intellectual agenda in our almost 80-year history that features what we believe are the “seven big problems” confronting marketing. The seven big problems will drive content for the entire AMA community: a multi-faceted and diverse group of professionals in marketing and sales, academic researchers and educators, and collegiate marketing hopefuls.
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