Robert Wynne is a Contributor for Forbes. He writes about Public Relations in the Entrepreneurial channel: http://bit.ly/2qSAa6f. He write about public relations and marketing with targeted advice on how to contact reporters, how to make your story attractive to the media, how to produce events...
Rob isn’t about to let anything get in the way of his love of travelling around AustraliaWORDS BY ROB WYNNE, PHOTOGRAPHY BY ROB WYNNE AND DANIEL REBERIn the years before I turned 33, my passion was working and travelling through all the remote parts of this country. On my dirt bike, I had traversed all 7 deserts of Australia and many of the tracks forged by early explorers. As soon as I finished one trip, I’d be looking forward to the next.
A few weeks ago I met with a young attorney who wanted to raise her profile and become famous. After 90 minutes of coffee where she produced her dream scenario of TV interviews and profiles, along with a strategy to promote her as a young leader in entertainment law and celebrity representation, she said, “You’ve given me some great ideas!
Social media has transformed communications and the public relations industry. But it's far from a magical solution. Despite the plethora of books, speeches and blog posts, utilizing social media to advance a cause or company position via Twitter, Facebook, Instagram or other platforms isn't easy. Because of the popularity of social media, and the low barriers to entry, everyone uses it and it's extremely common.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".