Rob Shapiro

muckrack.com — Need to convince your colleagues, boss or client that your PR initiatives are working? Want to show your editor that your story had a big impact? There's a new way to measure a PR campaign's or story's success - by counting the number of times it was shared on social media platforms including Facebook and Twitter. Today, we've added another tool to Muck Rack that will help you measure your impact: PDF reports of social shares. You can report on the amount of shares any URL or article has received and exactly which journalists have shared it.

muckrack.com — The launch of Twitter's #FirstTweet discovery system gives the people of the internet yet another tool to dig up the most embarrassing, intersting and incredibly amusing tweets from anyone that's ever sent a message in 140 characters or less. After using Muck Rack to find out which journalists (at the largest publications in the world) have the most Twitter followers, we're throwing it back (Thursday style) to when those newsmakers made their first Twitter headlines. Check out their introductory statements to the social world below: ABC News - George Stephanopoulos Freaky Friday Redux?

muckrack.com — It's that time of year again! The legendary (and nearly infamous) South By Southwest is just around the corner. As flocks of marketers, PR people, musicians and BBQ lovers make their way south to the capital of keeping it weird ( Austin, Texas), there are a few journalists that won't be making the trip. Let's take a minute to save their inbox from the multitude of party requests and product pitches. Without further ado, your list of journalists that will not be attending SXSW: I appreciate all the pitches, folks, but I'm not going to SXSW- lindsay blakely (@lindsayblakely) February 25, 2014 I am still, as every year, not going to SXSW.- Alex Wilhelm (@alex) February 20, 2014 not going to SXSW...

muckrack.com — PR teams of the past had one person responsible for monitoring the media. In today's social media-centric world, keeping track of an entire team's campaigns, clients and the conversations happening amongst journalists is much more difficult. That's why it's even more important that everyone on any PR team is equipped with the tools to monitor and connect with journalists at just the right time. We recently spoke with Sebastian Majewski, Senior Communications Officer at the Bill & Melinda Gates Foundation to learn more about how they connect with journalists and avoid bottlenecks by empowering everyone on their PR team to be an industry expert.

muckrack.com — Making the trip to Las Vegas for this year's CES or tuning into the action from afar? Don't miss a beat by following the journalists dishing on the latest and greatest tech tools and toys straight from the streets of Sin City. Nick Bilton - Lead Technology Writer, Bits Blog, New York Times I have to do CES in 2014. Having never been before, I'm imagining a Skymall catalog made of animated gifs exploded in front of a strip club. - Nick Bilton (@nickbilton) December 20, 2013 Mat Honan - Senior Writer, Wired Who is going to join me for Pai Gow at CES?

MuckRack.com — Last night, over one hundred Muck Rack members took to the movie theaters for an early, private screening of The Fifth Estate, Hollywood's depiction of the news-leaking website, WikiLeaks. We've been tracking the developments in the Julian Assange tale since the first days it was trending in the Muck Rack Newsroom. The ...

blog.muckrack.com — Reddit's newest Director of Communications, Victoria Taylor, will be leading the online community's charge to connect with more people online and off. In her efforts, Taylor has taken to Muck Rack to connect with journalists engaging in conversations (and trolling) on Reddit. Learn about how she uses Muck Rack, her other thoughts on the state of social and everything Reddit: MR: How do you use Muck Rack and how have you found it useful? VT: I've been a fan of MuckRack for years - it's great to just use as an additional way to round up the latest news and events.

blog.muckrack.com — Journalists are lacing up their tennis shoes and taking part in New York's latest fitness craze, SoulCycle. Photo via Classes provide an intense, 60-minute workout combined with inspirational coaching and an energizing atmosphere. But, the cycle-spinning workout - full of high-energy music to push you that extra mile - isn't limited to pedaling. SoulCycle tones the whole body with a variety of exercises "SoulCyclers" complete while the wheels keep spinning. After attending last weeks State Of Now conference here in NYC, Muck Rack is taking an initiative to get healthy. Well, we're at least taking note of the healthy journalists out there.

muckrack.com — Discover Relevant Journalists & Bloggers Find the right person to pitch by searching keywords, company names, competitors, beats, outlets, media types and more. Get Alerts To your inbox, in real-time Receive email notifications when journalists tweet or link to articles matching your search terms. You'll know who to connect with wherever you are. Pitch Directly to their email Streamline outreach with concise, targeted pitches using our journalist-approved pitching platform. You'll craft pitches journalists want to read. Find Out who is sharing your content See which journalists have shared content on social media and analyze total social shares to make data-driven decisions for your next campaign.

muckrack.com — Over 25,000 journalists from The New York Times, The Wall Street Journal, Mashable, Fast Company and hundreds of other publications around the world use Muck Rack to build their portfolio & grow their following.

muckrack.com — Well, March is finally upon us. The legendary South By Southwest is only one week away. As the tents are raised, congregrations of marketers, PR people, musicians and taco lovers make their way south to the capital of keeping it weird (Austin, Texas). While there will certainly be a few journalists making the trip, many will ...

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nytimestest — A wave of selling commenced in New York on Friday, continued in Asia and Europe on Monday, and then completed its Trans-global journey with a sharp drop where it had all started. The global rout continued into Tuesday, although the sell-off had eased during trading in the United States.

wildfireradiosports.com — A lot of the buzz about this past Philadelphia Eagles draft was about the fact that they didn't address some of their needs at linebacker and safety. And that is definitely true. For whatever reason, going back to the Andy Reid era, the Eagles do not place a lot of emphasis on drafting linebackers high in the draft.

blog.sawhorsemedia.com — I'm always fascinated by how companies spend money on software, especially since we sell a SaaS product ourselves, Muck Rack. Software-as-a-service makes it immeasurably easier to run a startup today...

wildfireradiosports.com — We have finally reached the end of the 82 game NHL regular season. Now the intensity gets ratcheted up tenfold as the competition for the most prestigious trophy in all of professional sports, the Stanley Cup, begins. A trophy that is harder to win than any trophy in sports.

blog.sawhorsemedia.com — I'm always fascinated by how companies spend money on software, especially since we sell a SaaS product ourselves, Muck Rack. Software-as-a-service makes it immeasurably easier to run a startup today...

The New York Times — On the second day of the president's three-day state visit to Britain, he is scheduled to meet with Prime Minister Theresa May, while protesters are expected to turn out in force. Right Now Protesters against President Trump are gathering in central London.

blog.sawhorsemedia.com — I'm always fascinated by how companies spend money on software, especially since we sell a SaaS product ourselves, Muck Rack. Software-as-a-service makes it immeasurably easier to run a startup today...

wildfireradiosports.com — A lot of the buzz about this past Philadelphia Eagles draft was about the fact that they didn't address some of their needs at linebacker and safety. And that is definitely true. For whatever reason, going back to the Andy Reid era, the Eagles do not place a lot of emphasis on drafting linebackers high in the draft.

GQ — With 'John Wick'-the third installment of which is out this May-Hollywood's biggest enigma once again established himself as a bona fide action star. But who is he, really? Alex Pappademas sits down with the immortal Keanu Reeves in an attempt to separate the man from the myth.

Forbes — "I spend my drive to the office praying," says April Anthony, her voice breaking. The CEO of the fastest-growing division of publicly traded Encompass Health, she runs the country's fourth-largest Medicare-approved provider of home healthcare.

GQ — With 'John Wick'-the third installment of which is out this May-Hollywood's biggest enigma once again established himself as a bona fide action star. But who is he, really? Alex Pappademas sits down with the immortal Keanu Reeves in an attempt to separate the man from the myth.