Robbie Caploe on Muck Rack

Robbie Caploe

  • Content Strategist & Producer, Freelance
  • Creator, LLM Advertising
New York
As seen in: LinkedIn, Flipboard, PR Daily, Ragan, Cynopsis Media, Cablefax, Next Tribe, Esportsbiz
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Articles

Most Teams Are Asking the Wrong Questions About AI

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By Robbie Caploe
| LinkedIn
In conversation after conversation, the same pattern keeps showing up. A support team rewriting replies with a language model. A marketer summarizing research instead of reading it. A product manager relying on an AI-generated recommendation they didn’t fully pressure test. No one calls this “AI strategy.” It just… accumulates. And because it accumulates quietly, it’s very hard to see all at once. Which means it’s even harder to manage. So leadership teams do what people tend to do in that situation.
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The State of AI & Communications Report: From adoption to authority Original

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By Robbie Caploe
| PR Daily Verified
As of March 2026, AI is embedded in the daily rhythm of communications work — but not yet in its institutional architecture. The first benchmarking survey from the Ragan Center for AI Strategy shows near-universal experimentation across teams. What it also reveals is a widening gap between usage and integration, optimism and preparedness, momentum and governance. AI is accelerating production. It is not yet consistently strengthening structure.
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The changing power dynamic for CCOs

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By Robbie Caploe
| Ragan Verified
The most consequential question facing chief communications officers is not whether to experiment with artificial intelligence. It is whether they’re prepared to lead it. Many are hesitating, and Brian Buchwald understands why. “Communications has historically been last in line for technology investment,” said Buchwald, president of global transformation and performance at Edelman. “When you’re underfunded for years, you do not build institutional confidence around data and systems.
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