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Robert Farrell

As seen in: UCLA Newsroom, Curbed, Houston Chronicle, Los Angeles Daily News, BiggerPockets, Lexology, EIN Presswire, Design News, Machine Design, EMS1 and
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Articles

AI-Powered Generative Design: A New Era of Product Innovation

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By Robert Farrell
| Machine Design Verified
Tools driven by artificial intelligence (AI), such as generative design, are reshaping product development by automating and optimizing solutions that once required extensive manual iteration. Engineers define parameters—materials, loads, manufacturing methods and performance targets—and advanced algorithms rapidly evaluate thousands of design permutations. The result uncovers optimal, innovative and often unexpected solutions delivered in a fraction of the time.
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Manufacturers Turn to Zero Physical Prototypes

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By Robert Farrell
| Design News Verified
Robert Farrell, owner, Farrell MarCom October 15, 2025 EvgeniyShkolenko for iStock / Getty Images Plus via Getty Images The manufacturing industry has moved towards zero physical prototype testing. The consequential shift towards increased digital testing represents a historic turning point in the simulation world. This transition highlights a critical need to embrace and implement new classes of tools to support the management and sharing of simulation results data.
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3D Digital CAE Reports Improve Manufacturing

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By Robert Farrell
| Design News Verified
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