I'm a gay man. Pride has always been special, but this year it's so much more. | Opinion A couple of years back, I wrote a guest column in the Detroit Free Press about what can feel like insincere corporate support for pride – how it can be a performative act to maximize profit, that at its worst erodes the authentic queer experience, and at its best gives us a surface level of seen-ness, a mainstream support that often feels as thin as a dollar bill.