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Robert Rickwood Bye

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Articles

How WWII Shaped Modern-Day Advertising

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By Robert Rickwood Bye, Kat Metax
| The Startup Verified
We can apply the ground-breaking Post-War psychology insights in today’s marketing landscape. Photo by Robert Bye on Unsplash Five years before the end of World War II, the United Kingdom was struggling in its effort to defeat Germany. With France having succumbed to the Nazis, Britain was left facing the threat alone and with their dwindling military supplies and monetary assets, there was not much hope in winning the war.
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Josh Frydenberg fires up while critiquing the Victorian premier's response to COVID-19

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By Robert Rickwood Bye, Ellie Dudley
| Dynamic Business Verified
Credit: Robert Bye Mon 31 August 2020 - 12:10 pm News By Ellie Dudley Treasurer Josh Frydenberg has lashed out at Victorian Premier Daniel Andrews over the premier’s handling of COVID-19 during a heated interview with ABC News Breakfast. The Morrison Government is demanding that the premier state what the appropriate level of new cases in Victoria would be for him to open up Stage 4 restrictions.
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What Does The UK Government Think About Its Financial Sustainability?

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By Robert Rickwood Bye, Rob Whiteman
| Forbes Verified
The City of London Photo by Robert Bye Public sector balance sheets are under immense pressure. The coronavirus pandemic has resulted in unprecedented levels of economic stimulus from governments around the world. But what does this mean for the health of public finances? The UK’s Office for Budget Responsibility (OBR) recently released its Fiscal Sustainability Report, which provides a bleak outlook on the future sustainability of UK government debt.
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