Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Robert Ruud
asiCast 140: Cross-media planning and insights for the Netherlands – the RFP - ASI
Posted by asi on 18th July 2022 A new cross-media measurement tender process has been published by NMO in the Netherlands as part of the Media Audience Measurement system that is being developed there. We have been tracking this significant initiative over the last few years both at our annual conference and in this podcast series as the Dutch work towards establishing a new co-ordinated system of measurement to cover video, audio, online and print.
asiCast 134: US TV measurement – a window of opportunity for ‘alt currencies’? - ASI
It is clear to everyone that there is currently a great deal of turbulence in the TV market in the US. In the context of the ongoing NBC tender process for audience measurement providers, our Research Director Richard Marks discusses with the co-founder and CEO of TVision, Yan Liu, the developing situation. When considering the various approaches being proposed, what are the key issues in building an optimum service?
asiCast 131: US media measurement – the state of play - ASI
The media measurement community in the US has been in a certain amount of turmoil in recent weeks. In this asiCast our Research Director, Richard Marks, asks Jane Clarke, Managing Director of the Coalition for Innovative Media Measurement (CIMM), to explain some of the reasons for this.
asiCast 132: Inside Comscore’s pilot for cross-media measurement in the US
Having been one of the companies selected by the Association of National Advertisers (ANA) to conduct a trial to meet the WFA’s North Star ambitions in the US, Comscore’s Chief Research Officer, Michael Vinson, talks to asi’s Research Director, Richard Marks, about the trial. What does it involve and what data sources will Comscore be using? Michael describes the methodology and component parts of the pilot and how they vary from the UK pilot being conducted by Project Origin.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Robert
Contact Robert, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack