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Robyn A. Friedman on Muck Rack

Robyn A. Friedman

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  • Business Journalist and Columnist, Freelance
Florida, Fort Lauderdale
As seen in: MSN, MSN Money Canada, Yahoo Life, The Wall Street Journal, The Wall Street Journal (Japan), New York Daily News, The Wall Street Journal (China), Yahoo Finance, Boston.com, MarketWatch and
Business journalist, specializing in real estate and personal finance. Wall Street Journal columnist. Dog lover. Yogi. Also on Bluesky and Threads.

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Articles

Take This Home for a Test-Drive

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By Robyn A. Friedman Verified
| The Wall Street Journal Verified
Q: What is the most extravagant open house you’ve ever hosted? Ben Bowen, a real-estate broker at Premier Sotheby’s International Realty in Cornelius, N.C. Copyright ©2026 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8
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Recruitment’s Secret Weapon: The Marketing Department

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By Robyn A. Friedman Verified
| Multi-Housing News Verified
AI Image by Swadhin/Adobe Stock Finding qualified employees has long been a challenge for apartment owners and operators, where workforce retention remains a persistent concern. According to RCLCO data cited by the National Apartment Association, the turnover rate for on-site employees was 29.2 percent between 2024 and 2025. For companies with more than 450 employees, that number climbs to 33.4 percent.
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Resident Referral Programs That Get Results

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By Robyn A. Friedman Verified
| Multi-Housing News Verified
At a time when marketing budgets are being strained by rising costs, many operators are relying on one of the oldest—and statistically, one of the most effective—forms of attracting new residents: word-of-mouth. Resident-referral programs are common across rental communities of all sizes and for good reason—they’re simple, and they work. And there’s other good news: Not only do these programs help attract new renters but apartment marketers report that they increase retention, as well.
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