LinkedIn recently made me a thought leader via their new application. You will find my work on Pulse, covering education, startups and Shark Tank Winners. I am also the Managing Editor for EdNews Daily (http://www.ednewsdaily.com). I am the Senior Editor at 51Talk. Recently, I became a contributi...
In the past five years, I’ve worked for and with various startups across the globe. As an English as a Second Language teacher, I’ve been fascinated to watch cultures interact, see businesses grow, and be part of a global ecosystem that didn’t exist for quite some time. With the fast rise of the Internet along with instant universal connection, the ability to scale a startup has brought both tremendous growth and opportunity.
There is no shortage of edtech entrepreneurs who want to bring more technology into the classroom or within higher education institutions. Over the past five years, an ecosystem has emerged to develop and promote the latest services and products for schools. Enthusiastic edtech startups are propelled by excitement and can tend to run at full speed until they meet their most significant audience--teachers.
According to Babson Survey Research Group, the number of students registered in online courses grew to 5.8 million nationally. Online class growth has been consistent for the past 13 years, and more than a quarter of higher education students (or 28%) are enrolled in at least one online course. Also, Imo Education predicts that by 2019 at least 50% of all classes will be delivered online. Online courses deliver many advantages for students.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".