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Rohan Murty on Muck Rack

Rohan Murty

As seen in: Harvard Business Review, Infobae, The Indian Express, World Economic Forum, Flipboard, Mint, India Today, Deccan Herald, Forbes India, Cognizant and
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Articles

When everyone has the same AI models, context is the key

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By Rohan Murty, Ravi Kumar S
| Cognizant Verified
<p><br> <span class="small">March 3, 2026</span></p> When everyone has the same AI models, context is the key <p><b>As more businesses gain access to the same AI models, the same AI-enabled tools and the same vendor ecosystem, organizational context becomes the differentiator—the competitive advantage.</b></p> Visit our Generative AI webpage <p>At a glance, the two large B2B companies were almost identical.
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When Every Company Can Use the Same AI Models, Context Becomes a Competitive Advantage

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By Rohan Murty, Ravi Kumar S
| Harvard Business Review Verified
When Every Company Can Use the Same AI Models, Context Becomes a Competitive Advantage February 18, 2026 At a glance, the two large B2B companies were almost identical. Both sell complex, multi-year technology services; they compete for many of the same enterprise customers. Sales stages, forecasting cadence, and executive review rhythms were the same. Going by their customer relationship management (CRM) systems, their processes looked indistinguishable.
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When Every Company Can Use the Same AI Models, Context Becomes a Competitive Advantage

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By Rohan Murty
| Flipboard
When Every Company Can Use the Same AI Models, Context Becomes a Competitive Advantage When everyone has access to the same AI models, the same AI-enabled tools, and the same vendor ecosystem, organizational context becomes the differentiator. Context is demonstrated execution: the workflows teams actually follow across systems, the signals they respond to, the order in which roles …
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