Ron Shevlin leads research at Cornerstone Advisors including the Cornerstone Performance Report and the Insight Vault. Cited often in the industry press, Ron is the author of Smarter Bank and a regular contributor to both GonzoBanker and Snarketing. He is a nationally sought after speaker, includ...
The following chart caught my attention:One data point that seemed out of line was the cost per lead for companies with more than $500m in revenue. Why would the cost per lead for large companies be more than double than that for all firms with less than $500m in revenue? After all, Â shouldn’t a larger company have more brand recognition, more efficient marketing processes, and be acquiring far more leads per dollar spent than smaller, lesser-known, more inefficient companies?
“Despite much publicity upon launch, the Pays (Apple, Samsung, Android) have struggled to gain traction,” concludes a Goldman Sachs report. “Mobile wallet adoption has been underwhelming by nearly every standard, including initial penetration and repeat usage rate.”Another study by two Indonesian researchers suggests why, and provides clues to what both financial institutions and merchants should do about it.
If Murphy can have his own law, then so can I. Here’s Shevlin’s Law: For every data point that supports a viewpoint, there are two that refute it. Nowhere is this more true than with the life/death of bank branches.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".