Kemp has teamed up with Virgin Media O2 to remind people to report dodgy calls and texts by forwarding them to 7726 (which spells SPAM on phone keypads). Reporting scam texts and calls helps telecoms companies to both block the mobile numbers used by fraudsters and prevent or shut down similar scams faster in future. So far this year, Virgin Media O2 has blocked more than 78 million texts, in part due to reports to 7726.