Research director and industry analyst covering consumer technology for 19 years. Skilled at blending diverse methodologies to create powerful, actionable findings. Pioneered research services at Jupiter Research, The NPD Group and Inside Network. Founder and publisher of Backerjack, the first ed...
Smartphone photography and videography have come so far in the past few years that there seems to be few frontiers left for mobile imaging to conquer. Even elusive capabilities such as telephoto lenses and depth-of-field effects are becoming more practical with the addition of multiple-lens handsets.
The iPod, as most of the world understood it, is no more. The discontinuation of the iPod nano and iPod shuffle represented a second fall for the pioneering music player, which saw its original first form factor disappear when Apple retired the hard drive-based iPod classic. But while a product in Apple's product line still bears the name iPod, it is one in name only even as it plays music. If brands reflected accurate descriptions, the product would be the iPhone Wi-Fi, not the iPod touch.
Once, the market for pod-based home coffee brewers was wide open, but the Keurig system, launched into home markets a decade ago, ultimately emerged to dominate the field based on the variety of the coffees available for it. It created a line of different sizes, then the Keurig Vue and more recently the nominally techie-themed Keurig 2.0. Beyond coffee, the devices were able to brew cocoa and teas, but the beverages were as hot and flat as a desert playa.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".