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Rostislav Khomenko on Muck Rack

Rostislav Khomenko

As seen in: Bain & Company
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Articles

Is the Airline Industry Ready for Agent-Led Bookings?

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By Geoffrey Weston, Rostislav Khomenko
| Bain & Company
Agentic artificial intelligence (AI) is reshaping the front end of travel. Unassisted, travelers often struggle with choice overload, compare too few dimensions, or fixate on headline price. AI agents, by contrast, can normalize trade-offs across fares, ancillaries, and constraints so evaluation stays focused on total value. These differences fundamentally change how travel options are curated and selected.
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