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Roziana Baharin on Muck Rack

Roziana Baharin

As seen in: Iranian Journal of Management Studies
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Articles

Analysis of the Development Strategy and Mechanism of Green Marketing in Enterprises

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By Roziana Baharin, Chen Yaqi
| hrmars.com
This article investigates how customer purchase decisions in the retail industry are impacted by green marketing tactics. It demonstrates how eco-marketing, often known as green marketing, has developed from a niche idea centered on legal compliance to a widely employed tactic essential to business success.
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Digital Transformation in Malaysias Physical Retail Sector: Strategies, Challenges, and Opportunities

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By Roziana Baharin, Chen Qi
| hrmars.com
With the advancement of technology and the rapid changes in consumer preferences, the physical retail industry in Malaysia faces huge obstacles. As a result, traditional retail institutions in Malaysia must now adopt tailored strategies to stay up-to-date and adapt to future market demands. This paper explores the challenges and opportunities that physical retailers face in the process of digital transformation as they adapt to changes in consumer mindsets and consumption habits.
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