R.T. Watson on Muck Rack

R.T. Watson

Verified
Atlantique Department
As seen in: The Block, UOL, Bloomberg Businessweek, Bloomberg Markets Magazine, Bloomberg News, Reuters, Exame, The Wall Street Journal, The Wall Street Journal (China), Yahoo Finance, MarketWatch and
senior journalist @TheBlock__ former Wall Street Journal, Bloomberg, Reuters. @UCLA and @EdinburghUni grad.
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Articles

这些孩子在YouTube上赚取千万美元

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By R.T. Watson Verified
| The Wall Street Journal (China) Verified
三年前，弗拉德(Vlad)、尼基(Niki)、戴安娜(Diana)、娜斯提娅(Nastya)这几个YouTube博主还互为好友，为了庆祝生日，他们坐着一艘97英尺（约30米）长的游艇在迈阿密周围巡游。而今，为了争夺YouTube上的头把交易，他们陷入了激烈的竞争。 而他们还不到10岁。 这群孩子是三个YouTube频道的明星——“弗拉德与尼基”(Vlad and Niki)、“像娜斯提娅一样”(Like Nastya)以及“戴安娜儿童秀”(Kids Diana Show)。它们是全世界最具人气的三个真人YouTube儿童频道，总订阅人数近3亿。如今，他们的触角正扩展到方方面面，从流媒体节目，到自有品牌玩具，再到授权交易，所有这些业务的价值高达数千万美元。 “这群孩子原本籍籍无名，如今他们的影响力已经超过了米老鼠。”“像娜斯提娅一样”等YouTube网红频道的长期策略师艾亚尔·博梅尔(Eyal...
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These Kids Are Raking In Millions From YouTube. They’re Not Even 10.

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By R.T. Watson Verified
| The Wall Street Journal Verified
They leaned into a formula that could rack up millions of views: Give a cute kid a coveted name-brand toy, film them playing with it, then post. Early videos show Vlad and Niki guzzling bottles of Coca-Cola and frolicking with life-size bags of M&Ms and Skittles.
Open in Who Shared Issue with article?

These Children Are Making Millions on YouTube

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By R.T. Watson Verified
| The Wall Street Journal Verified
By R.T. Watson | Photographs by Alfonso Duran for The Wall Street Journal
Open in Who Shared View Duplicates (6) Issue with article?
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