Ruth Sunderland
Verified
As seen in:
Daily Mail,
The Mail on Sunday,
MSN,
MSN Australia,
MSN Canada,
MSN India,
MSN Ireland,
MSN Malaysia,
MSN New Zealand,
MSN Philippines,
MSN Singapore,
MSN UK
and
Covers:
Business, finance, economics
Award winning business journalist. Columns, big name interviews, broadcast. Media adviser. Public speaking.
Interview
What was your first job as a journalist?
Features writer on a financial magazine owned by the Financial Times.
Have you ever used a typewriter?
No.
How is social media changing news?
For the better.
Who's your favorite fictional journalist?
I prefer real ones.
What does it mean to be a journalist?
It means you are lucky because you've got the best job in the world.
What's the funniest news-related #hashtag you've seen?
There have been so many.....
How do you prefer to be pitched on stories?
By email.
What tools and software do you use to do your job?
iPad. Dictaphone. Brain.
What's your favorite social network?
Twitter
Who do you wish followed you?
Mark Carney, governor of the Bank of England.
Why did you become a journalist?
Because I want to inform readers about finance and business to help them in their lives
Did you work for your high school newspaper? If so, what did you do there?
Nope, there wasn't one.
What story are you most proud of writing or working on?
An expose of Glencore for its practices is Zambia ahead of its multi billion London float, published in Daily Mail.
What advice can you offer to aspiring journalists?
Work harder than everyone else.
When's the best time to pitch you?
When you have an amazing pitch.
What's the best pitch you ever got?
I hate PR pitches. But a trip to NY to do an interview with a billionaire in 2013 was OK.
What's the worst pitch you ever got?
It's 'worst'. Most pitches are dire.
What's your favorite drink?
Tea. I am a Brit.
When you're not at a computer, where are you most likely to be?
Running in Hyde Park.
Aside from your own, what's your favorite publication to read?
Books.
What's the most common misperception about your beat?
That it's boring. (I cover finance and economics).
Would you like to take the Muck Rack Interview?
Create a Muck Rack profile.