Ryan Abramson
(He/Him)
Langhorne
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Communications Consultant
Articles by Ryan Abramson
Design Thinking for Strategic Communications: Start With the Audience
Communications planning often begins with a request: promote a program, create a campaign, or bring people to an event. The next conversation can quickly become a list of deliverables, deadlines, and logistics. Before we make those decisions, we need to understand the people we hope to reach. Who are they? What matters to them? What gets in their way? What would make it easier for them to participate, stay involved, or take the next step?
How Pilot Podcasts Are Changing the Way AvGeeks Understand Aviation
Most people who know me know that I have always been interested in aviation. I enjoy traveling, but my interest extends well beyond where I am going or what seat I might be sitting in. I follow the new routes airlines are launching and the destinations they are leaving. I want to understand why an airline suddenly connects two cities that may not appear to have an obvious relationship.
Fewer people are clicking. Here’s why your website matters more than ever.
A few years ago, “getting found on Google” meant ranking high enough that someone would click through to your website. That model is changing quickly. Today, people increasingly receive answers directly from Google AI Overviews, ChatGPT, Microsoft Copilot, Perplexity and other AI-powered tools. They may learn about an organization, compare services or identify the right person to contact without ever visiting the source website.
Philadelphia 250: What a summer in the Delaware Valley
There are certain years when you know, even while you are living through them, that people are going to talk about them for a long time. For Philadelphia, 2026 has been one of those years. We knew America’s 250th birthday was coming, and we knew Philadelphia would have a special place in the celebration. We also knew some very big events were headed our way.
Why Applied AI Is Becoming a Competitive Advantage for University Graduates
For generations, universities have prepared students to enter the workforce. That mission hasn't changed. But the workforce has. Artificial intelligence is rapidly transforming how organizations operate, how employees create value and, perhaps most importantly, who has the ability to build something new. Much of the public conversation has focused on whether AI will replace jobs. While that question deserves thoughtful discussion, I believe an even more important shift is already underway.
Bucks County professor says networking still beats AI in job search
Bucks County professor says networking still beats AI in job search Press enter or click to view image in full size June 12, 2026 — CENTER VALLEY, Pa. — As artificial intelligence reshapes industries and economic uncertainty continues to influence hiring decisions, a Bucks County professor says students entering today’s workforce still need many of the same qualities employers have always valued: strong communication skills, adaptability and the ability to build meaningful professional...
Celebrating Penn State Lehigh Valley's $46,773.19 contribution to THON 2026
CENTER VALLEY, Pa. — The cheers of excitement have quieted. The confetti has been swept up, and the results are in for 2026 THON, Penn State’s annual 46-hour dance marathon held at the Bryce Jordan Center benefiting Four Diamonds at Penn State Health Milton S. Hershey Medical Center. THON is the largest student-run philanthropic organization in the world.
Lehigh Valley campus leaders highlight growth, partnerships and regional impact
CENTER VALLEY, Pa. — Penn State Lehigh Valley welcomed members of its campus advisory board for a March 19 event that highlighted a period of growth, strategic investment and regional engagement for the campus, including workforce initiatives, academic innovation and a planned downtown Allentown expansion.
Faculty and students showcase AI innovation at national conference
CENTER VALLEY, Pa. — Undergraduate research took center stage for Penn State Lehigh Valley at the Association for Computing Machinery's Special Interest Group on Computer Science Education (SIGCSE) Technical Symposium, where faculty and students presented original work and engaged with computing educators from across the country. The SIGCSE Technical Symposium, the largest conference of its kind in North America, took place Feb.
English professor examines Black policing during the long civil rights movement
CENTER VALLEY, Pa. — February’s Research and Discovery Forum at Penn State Lehigh Valley featured Justin De Senso, assistant teaching professor of English, who presented “Jim Crow in Blue: Policing While Black in Postwar New York City.” A native New Yorker and the son of a police officer, he grew up hearing stories about policing in the nation’s largest city. He said he often reflected on those accounts, trying to understand how fairness and equity played out on the streets.
Penn State Lehigh Valley announces spring 2026 commencement speaker
CENTER VALLEY, Pa. — Penn State Lehigh Valley's spring 2026 commencement ceremony will be held on Saturday, May 9, at 10:30 a.m. with Penn State alumna Marline Francois as the featured speaker. The event will be held outdoors, rain or shine, on the Lehigh Valley campus. Francois’ background is rich with diverse professional experiences.
Data-driven insight may help decode the evolving college choice landscape
CENTRE VALLEY, Pa. — Shifting demographics, political debate and changing student expectations are reshaping higher education and making it more important than ever to understand why students choose one institution over another, according to Kristy Hove, director of enrollment management and campus strategy at Penn State Lehigh Valley. Her data-driven approach aims to help institutions translate research into deeper understanding and more effective enrollment strategy.
Practical nursing program helps power healthcare in the Lehigh Valley
CENTER VALLEY, Pa. — Mandi Erney joined the practical nursing program because, she said, of the possibilities that would open to her after completion. “I have two young kids at home, I’m married and I work a full-time job, so I wanted to advance my career as quickly as possible,” she said.
Penn State Lehigh Valley campus well-poised for local, emerging opportunities
CENTER VALLEY, Pa. — According to a report from Axios, Pennsylvania is the only state in the Northeast with a growing economy, making well-qualified job seekers in high demand. In response, Penn State Lehigh Valley is focusing on giving students the tools they need to stand out in a competitive job market. Students can complete 12 four-year degree programs at Penn State Lehigh Valley, and many graduates are expected to find full-time job opportunities just miles from campus.
Campus leaders join mayor for annual 'State of the City' address in Allentown
CENTER VALLEY, Pa. — “Question the Status Quo” was the theme of the annual State of the City Address by Mayor Matt Tuerk in Allentown, Pennsylvania. Hosted at the new Archer Music Hall in Downtown Allentown, the event brought together local elected officials, business leaders, and community partners to reflect on the past year and outline priorities for the future. Penn State Lehigh Valley served as a sponsor of the event.
New exhibit, 'Like It Is,' to open in the Ronald K. De Long Gallery
CENTER VALLEY, Pa. — Penn State Lehigh Valley continues its long tradition of welcoming acclaimed artists to the Ronald K. De Long Gallery with the presentation of "Like It Is" by artist Femi J. Johnson. Running from Jan. 26 to May 9, the exhibition features a series of paintings on view in the campus gallery. “Femi J. Johnson is a contemporary abstract artist whose work draws from personal experience, cultural memory, and spiritual reflection,” said Chancellor Tina Richardson.
Penn State Lehigh Valley advances career readiness, AI leadership and growth
CENTER VALLEY, Pa. — Penn State Lehigh Valley began the spring 2026 semester with an affirmation of strategic goals, campus expansion plans and a leadership in artificial intelligence (AI). Led by Chancellor Tina Richardson, the focus of the All Campus Day on Jan. 9 was clear: the mission of Penn State is amplified in the Lehigh Valley. “When we work as thought partners together, that is how we get things done — and this campus gets things done,” Richardson said.
Campus experts to lead 2026 AI Training Series for faculty and staff
CENTER VALLEY, Pa. — Penn State Lehigh Valley’s AI Toolbox initiative is grounded in a broader University-wide commitment to preparing students for a rapidly changing technological landscape. During recent campus visits, Penn State Provost Fotis Sotiropoulos emphasized that AI literacy is no longer optional but essential for graduates entering an economy defined by exponential change.
Todd Askins named head women’s basketball coach at Penn State Lehigh Valley
CENTER VALLEY, Pa. — Penn State Lehigh Valley Interim Athletic Director Sarah Hendricks announced Dec. 8 that Todd Askins has been named the next women’s basketball coach at Penn State Lehigh Valley. “We are thrilled to welcome Coach Askins to Penn State Lehigh Valley,” said Hendricks.
New massive duck-billed dinosaur species identified
A new massive duck-billed dinosaur species has been discovered in New Mexico. A team of researchers including D. Edward Malinzak, assistant teaching professor of biology at Penn State Lehigh Valley, discovered the specimen. Credit: NMMNHS / Sergey Krasovskiy There's a new dinosaur species on the block. An international team, including a biologist from Penn State Lehigh Valley, discovered that a 75-million-year-old fossil classified as a different dinosaur is its own massive, duck-billed species.
Cyber analytics professor receives Distinguished Public Service Award
CENTER VALLEY, Pa. — Pedro Robles, assistant teaching professor of cyber analytics and operations and longtime member of the Penn State Lehigh Valley faculty, has received the Distinguished Public Service Award from the Keystone Chapter of the American Society of Public Administration. This honor recognizes the achievements of outstanding public servants and educators in the field of public administration and policy.
Project and supply chain students visit the Port of Philadelphia
UNIVERSITY PARK, Pa. — Known as PhilaPort and located along the Delaware River, the Port of Philadelphia spans more than 1,000 acres and moves over 7 million tons of cargo annually. The site provides an ideal real-world learning experience for students in Penn State Lehigh Valley’s project and supply chain management program.
Forensic handwriting expert speaks at Global Entrepreneurship Event
CENTER VALLEY, Pa. — Penn State Lehigh Valley’s LaunchBox welcomed internationally acclaimed, forensic handwriting expert Beverley East on Nov. 17 for an evening event that brought together small business owners, entrepreneurs, students and law enforcement professionals. Held in the Nittany Lion Café, the program explored how handwriting continues to reveal truth and identity in an increasingly digital world.
Penn State Lehigh Valley professor authors new book
CENTER VALLEY, Pa. — Nichola Gutgold, professor of communication arts and sciences at Penn State Lehigh Valley, has released her latest book, "The Public Speaking Handbook for Women: Speaking Up and Speaking Well to Make the Most of Your Life." Published by Cognella Academic Publishing, this release marks one of 11 books she has authored or co-authored. “For years, I have studied women and their career progression, from small business to politics and government,” Gutgold said.
Penn State Lehigh Valley students present at regional computing conference
CENTER VALLEY, Pa. — The Eastern Regional Consortium for Computing Sciences in Colleges held its annual conference at Arcadia University in late October. The gathering is designed to promote the exchange of information among educators concerning the use of computers in academic environments.
How to Plan the Perfect Weekend Getaway
Planning a short escape can feel like fresh air, especially when your daily routine feels overwhelming. A weekend trip allows you to recharge, enjoy new surroundings, and make lasting memories without needing extensive time off work. However, organizing it requires attention to detail, so you maximize every moment while avoiding unnecessary stress. You must balance structure and spontaneity to make the most of your getaway.
Inside the Supreme Court: What You Can Learn from Observing the Arguments
The United States Supreme Court is a revered institution, and its decisions can have far-reaching implications on the nation’s legal landscape. While many people are familiar with the outcomes of high-profile cases, fewer understand the complexities that shape these decisions. The process behind the bench, particularly the oral arguments, provides an incredible learning opportunity for those interested in the judicial system.
Unlocking Amazing Experiences Without Breaking the Bank
Traveling the world and experiencing new cultures is something many dream about, but often the cost of a trip can deter people from pursuing these adventures. The good news is that you don't need to be rich to enjoy the incredible experiences the world has to offer. With a few innovative strategies, you can maximize your travel experiences on a budget. This article will walk you through practical tips and tricks that will help you travel smart, save money, and create unforgettable memories.
Easy SEO Habits That Actually Work
The Bigger Picture Here's the secret: SEO is less about tricks and more about consistency. It's about creating good habits. Cover your mouth when you sneeze. Say thank you. Rename your photos. Write clear titles. Add a friendly meta description. They're all the same skill: small, repeatable actions that make life (and content) better.
Guiding Your Child Through College Essay Success
The college application essay stands as a defining piece of a student’s academic journey. Unlike grades or test scores, it allows admissions officers to see beyond numbers and achievements, offering a glimpse into your child’s voice, personality, and unique story. For parents, however, this process can feel overwhelming. You want to be supportive, but you also want to give your child the space to express themselves authentically. Striking that balance is key.
Ryan Abramson Oakridge Leaders Social Pulse
Your Monthly Brief on Social Media’s Evolving Landscape Welcome back to The Social Pulse , your trusted roundup of major developments across the top social media platforms. Whether , content creator, or comms lead, this edition covers the actionable updates that matter most-from algorithm changes to feature launches and audience behavior trends.
Ryan Abramson College Blog: Lessons That Still Matter
That’s the heart of this Ryan Abramson college blog, where we revisit the college years not only to reflect but also to extract meaning from an experience that continues to shape who we are. Whether you’re a high school student nervously anticipating the leap, a parent guiding a teen through the chaos of applications, or a professional looking back with nostalgia, there’s something timeless about what college teaches us — and it’s not just what’s in the textbooks.
Featured: Ryan Abramson Launches Data and Communication Web Resources
Pennsylvania — July 2025 — Bucks County-based marketing strategist and communications expert Ryan Abramson now featured in Barchart, has launched two insightful new guides for brands, educators, and nonprofits looking to elevate their impact: Data 101 with Expert Ryan Abramson and Communication 101 with Expert Ryan Abramson.
Healthy Food, Happy Life: How to Create Balanced Meals Every Day
Eating a balanced diet is essential for maintaining overall health and well-being. As we go about our busy lives, it can be challenging to find time for nutritious meals, but creating balanced meals is more straightforward than it may seem. By focusing on variety, portion control, and proper nutrient combinations, you can ensure your meals provide the energy and nutrients your body needs. Here’s how you can create balanced meals every day for a healthier and happier life.
Guiding Your Teen to Write an Exceptional College Essay
Writing a college essay can be one of the most daunting parts of a teen’s application process. The essay provides a unique opportunity for students to share their voices and tell stories beyond grades and test scores. However, many teens struggle to begin, organize, or express their thoughts in a way that stands out. As a parent or guardian, your guidance can make a significant difference in helping your teen craft an essay that captures their authentic self and impresses admissions committees.
Top Travel Destinations for Your Next Adventure: Explore the Best Spots Around the World
Travel is one of the most enriching activities, allowing individuals to discover new cultures, experience diverse environments, and gain valuable insights. Whether you’re looking to immerse yourself in nature, explore ancient ruins, or relax in an idyllic beach setting, the world offers a wide range of destinations that cater to all kinds of interests.
Ryan Abramson: Why Your Greatest Strength Might Be Your Biggest Risk
Reflections on the Icarus Paradox — Ryan Abramson In Greek mythology, Icarus ignored his father’s advice, soared too close to the sun on wax wings, and fell to his death. The image is haunting. The lesson is timeless. Let’s begin an investigation into what happened. In the world of business, we’ve borrowed this myth to describe a concept that’s as relevant today as it was when first introduced in Danny Miller’s seminal 1990 work: The Icarus Paradox.
Ryan Abramson - Langhorne, PA, Catholic University of America, LaSalle University
Ryan Abramson is an esteemed marketing and communications consultant with over two and a half decades of experience. He is renowned for helping small businesses, professionals, and nonprofits enhance their brand awareness and digital presence. He founded Oakridge Leaders, a marketing consultancy located in Langhorne, Pennsylvania, which is recognized for its strategic and innovative approach to client challenges.
10 Easy Recipes to Elevate Your Weeknight Dinners
Ryan Abramson · Follow 5 min read · -- Weeknight dinners often need to be quick, easy, and satisfying. However, that doesn’t mean you have to sacrifice flavor or creativity. With just a few simple ingredients and smart cooking techniques, you can elevate your weeknight meals into something special without spending hours in the kitchen. These 10 easy recipes will bring excitement to your dinner table, making the most of your weeknight dinners while keeping the stress to a minimum.
Who is Ryan Abramson | Get the Facts We Know
Ryan Abramson · Follow 4 min read · -- Ryan Abramson is more than just a marketing consultant and communications expert-he is a storyteller, a traveler, and an advocate for authentic living. With a career spanning over two decades in strategic marketing, social media, and brand communications, Ryan has built a reputation for bringing people and businesses closer to their true voice. From his love for Italian food to his deep passion for exploring the world.
The Rise of History Podcasts That Captivate | Ryan Abramson’s Portfolio
Ryan Abramson · Follow 2 min read · -- Ryan Abramson suggests that history is no longer confined to dusty textbooks or long lectures. Thanks to the rise of podcasts, it’s experiencing a dynamic revival. Whether diving into ancient civilizations, unraveling mysteries, or bringing forgotten figures back to life, history podcasts have become a gateway for casual listeners and dedicated enthusiasts.
Ryan Abramson Reveals Truth: What We Know
Ryan Abramson · Follow 4 min read · -- In the bustling world of marketing and communications, Ryan Abramson stands out as a seasoned consultant with over 25 years of experience. At the helm of Oakridge Leaders, a consultancy firm based in Langhorne, Pennsylvania, he has dedicated his career to enhancing the brand presence of small businesses, professionals, and non-profits.
A Global Culinary Journey: Must-Try Dishes You Can Make at Home
Ryan Abramson · Follow 4 min read · -- Food is one of the most beautiful ways to experience a culture, and by trying international recipes at home, you can bring the world’s tastes to your kitchen. Each country offers unique flavors, ingredients, and cooking techniques that tell a story of its people and traditions. Whether you want to try something new or add an international flair to your regular meals, these dishes are a great way to explore global flavors without leaving home.
From Brainstorming to Polishing: Helping Your Child Write a Winning College Essay
Ryan Abramson · Follow 4 min read · -- Writing a college essay is an essential part of the college admissions process, and for many students, it can be a daunting task. Whether your child is a high school senior preparing for college applications or someone just starting to think about the process, guiding them through the steps of writing a compelling essay can make all the difference.
Supreme Court on the Airwaves: Best Ways to Follow Live Court Proceedings
The Supreme Court’s decisions reverberate across the United States, shaping law and society. As interest in the Court’s proceedings grows, so does the demand for accessible ways to follow its work. In an era where information flows freely and rapidly, several avenues allow citizens to stay informed about oral arguments, decisions, and the judicial process. Here, we explore the most effective ways to track live Supreme Court proceedings.
The Art of Comfort Food: Dishes That Feel Like a Warm Hug
Comfort food holds a special place in our hearts. It’s not just about satisfying hunger but about evoking nostalgia, warmth, and a sense of security. Whether it’s a cherished family recipe or a dish from childhood, comfort food brings emotional satisfaction, wrapping you in the familiar. From rich soups to indulgent desserts, the art of comfort food lies in its ability to nourish both body and soul. Let’s explore some dishes from around the world that feel like a warm hug on a plate.
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