When entrepreneur Kim Taylor began pitching her online education startup to investors, just like the fictional character Alice, she felt like she'd fallen down a rabbit hole where the normal rules of logic no longer applied. She didn’t just have to prove her idea was solid. She also endured questions about whether the online education market itself was even real. “And you know, this is a market that has several multibillion-dollar companies in it," she said.
In 2011, Ben Lieberman got the call every parent dreads. His college age son had been in a car accident and later died. Lieberman was told the driver fell asleep at the wheel. But the accident happened during rush hour – on a windy road. So Lieberman wondered if the driver had been texting but says he was shocked at how difficult that can be to investigate. “I learned the hard way that there’s really no system in place right now," he said.
Consumer loans fuel sales of everything from homes to autos to appliances. Then, there are guns. Many gun buyers prefer to pay cash. But for those who can’t, there’s a finance industry to help out. Some of the big names have pulled out of the politically sensitive market, most recently General Electric’s finance arm. Yes, if you couldn’t afford the gun you wanted, GE might have loaned you the money. So how easy is it to get a gun loan, and who uses them? Say you’re in the market for a gun.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".