Nota del editor: Sam Jacob es director de Sam Jacob Studio de arquitectura y diseño, profesor de arquitectura de la Universidad de Illinois en Chicago, y profesor visitante de la Escuela de Arquitectura de Yale. Su trabajo a sido publicado en el Museo Victoria & Albert de Londres y en el MAK en Viena. También fue curador del Pabellón Británico de la Bienal de Venecia en 2014. Las opiniones expresadas en este artículo son solamente de él.
I don’t believe in the existence of a ‘golden section’ in architecture, or any slogans such as ‘form should follow function’ or ‘good design is good business’, or any other given prescription of what makes a building, or anything, beautiful. It is all about culture, context, personal history, acquired taste and, most importantly, ideas. When an architectural problem is solved by an idea, that idea is always there to be seen in the building – the idea has a visual manifestation that is beautiful.
If you see a drawing of pre-Great Fire London, you see a jumbled low-rise city. An urban miasma of homes and inns punctured by an incredible amount of spires that point toward the sky. It is an image of a city whose horizontal horizon contained the hustle and bustle of worldly life while its vertical dimension was dedicated to higher ideals. So it was for the majority of the history of high-rise architecture.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".