Sam Eifling on Muck Rack

Sam Eifling

Verified
Phoenix
As seen in: Phoenix New Times, Apple Podcasts, MSN, ESPN, POLITICO, Slate, VICE, Esquire, Popular Science, Audible Blog, Mother Jones and
Editor-in-chief of @phoenixnewtimes. Formerly @patriotact, @ap, real Deadspin, @newrepublic. Alum @medillschool, @ubc. DM: sam.eifling@newtimes.com
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Articles

Why audiences are tuning out the news — and how local journalism can win them back

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By Sam Eifling , Bob Sillick
| Editor & Publisher
Posted Friday, May 1, 2026 12:00 am Our coverage helps us offset the sense of doom and gloom that may be contributing to news fatigue. Focusing on news that’s close to Phoenix insulates us from news fatigue, because much of it is based on the feeling that terrible events are happening and you can’t do much about them.
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We’re sweetening our fundraiser: Happy hour is on New Times

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By Sam Eifling 
| Phoenix New Times
Readers who sign up for our membership program and send us a little dough get invited to parties. Oh, and they support a functional American democracy while they're at it. We’re aiming to raise $10,000 by April 26. Your support ensures New Times can continue watching out for you and our community. No paywall. Always accessible. Daily online and weekly in print. Progress to goal $10,000 The old adage that if you’re not mad, you’re not paying attention needs an update in 2026.
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We need your help to keep New Times journalism fierce and free

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By Sam Eifling 
| Phoenix New Times
If you know what this image is, you know how great it is to access quality journalism for free. We’re aiming to raise $10,000 by April 26. Your support ensures New Times can continue watching out for you and our community. No paywall. Always accessible. Daily online and weekly in print. Progress to goal $10,000 As I write this, the average price of gas in Arizona is soaring queasily close to $5 a gallon. Rents have been falling lately in Phoenix — mostly because they also had gotten absurdly expensive.
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