Sami Qahar

Sarah Arjun and Ranveer Singh I finally watched Dhurandhar. For those of you who have been living under a rock and have no idea what Dhurandhar is, it’s one of the highest-grossing Indian movies in the history of Bollywood, with a second part due to come out this summer. Set in Lyari, Karachi, Dhurandhar explores the Pakistani political scene through the eyes of an oblivious and rather fanciful Indian writer.

There was a time when car ads would make you feel something. The thrill of the open road, the pride of a new purchase and the stories that stayed with you. In Pakistan, unfortunately, car advertising has devolved into a predictable, glossy mishmash of drone shots, orchestral music, and interchangeable VO artists telling us… nothing new. Today’s automotive ad scene in Pakistan can be summarised in one sentence: Mountains. Drone shots. Dark grade. English voiceover about ‘power and elegance.’ Cut. Paste.

Of Gods, PR Packs & Pixelated Fame: Rethinking Celebrity Endorsement in 2025 Flashback to 2015 when I penned down my thoughts in Aurora about the good, the bad and the glamorous in terms of celebrity endorsements. Ah, the good old days when a celeb was just a celeb. No ‘social media influencers’ or ‘TikTokers’ were roaming the digital realm.