Sandeep Mallya is the Founder/CEO of Startup Cafe Digital, a Bangalore-based digital marketing agency. He is an active member of the startup community, having worked with several early-stage startups and accelerators.
The world of SEO is complex. Luckily, there are several tools out there that enable us to work smarter and faster with SEO. In this article, we’ll show you 10 best SEO tools which you should use to boost your content marketing efforts. 10 Best SEO Tools for Marketers(Use it for traffic stats and search insights)Don’t underestimate the potential of Google Analytics as an SEO tool just because it’s free.
Mailchimp is the preferred email marketing service provider (ESP) for several small businesses as well as bloggers worldwide. It’s a great email tool with useful features and it’s super easy to use. But it’s not necessarily the best email marketing service for every business and blogger out there. While the Mailchimp forever free planÂ is ideal for most new bloggers, it has certain limitations.
Local SEO has become more important than ever. As local competition heats up, the task of dominating local search results is taking precedence over every other marketing activity for small businesses. If you run a small business, but are not too big on local SEO yet, these following stats should convince you otherwise:Not convinced yet? Check out the full list of local SEO stats and trends in this HubSpot Infographic here.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".