For millions of people, Sept. 11, 2001, was the first mass disaster experienced in real time. Many who watched the event unfold on television can still remember with great clarity, as the 15th anniversary approaches, where they were, and how they felt, on that terrible day. I was in New York City on 9/11, just starting my career as an epidemiologist. Along with countless other New Yorkers, I watched with horror as the World Trade Center towers collapsed.
When large-scale tragedies occur, we Americans are accustomed to reaching out in the weeks and months that follow, raising vast sums to support communities in their hour of need. This is commendable and speaks well of our capacity for empathy and simple neighborliness. But how much good does this investment really do? Certainly, having millions of dollars on hand to help flood-ravaged cities and towns is better than not having it.
Consider this: one of the core debates emerging about this hurricane is whether Houston should have been evacuated. But the decision to evacuate is immensely complicated by the fact that many cannot evacuate. What about residents who are poor and don't own cars? What if residents are tethered to the care of sick relatives who can't travel? What if the residents are undocumented immigrants who fear deportation if they leave their communities? These are not hypothetical questions.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".