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Saphia Lanier on Muck Rack

Saphia Lanier

  • B2B Content Writer and Content Strategist, Freelance
  • Freelance Content Writer, Amazon
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As seen in: Amazon, Hubspot Blog, Influencer Marketing Hub, Online Tech Tips, Descript, Help Desk Geek, Switching to Mac
Journalistic Content Writer & Strategist for B2B SaaS brands in MarTech, eCommerce, Fintech, HR Tech. Words in @Zapier, @HubSpot, @SproutSocial, @influencerMH

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Articles

Growing Pains: The Problems Plaguing Startups and How to Solve Them

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By Saphia Lanier
| Hubspot Blog
Starting up a business — piece of cake. Keeping it going past the first year … not so much. If you‘re like me, you’re an entrepreneurial spirit who wishes to have her cake (business) and eat it too (turn a healthy profit). Unfortunately, it's not always smooth sailing. The small business owners I've seen succeed shared two traits: resilience and a willingness to learn and take action.
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Influencer Outreach Strategy: Your Secret Weapon for 2024 (+ Email Template That Actually Works)

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By Saphia Lanier
| Influencer Marketing Hub
You're scrolling through Instagram, minding your own business, when suddenly you see your favorite content creator flaunting a hoodie that’d go nicely with your new outfit. You hit the button to the product and purchase in just a few clicks (thank you, Google Pay). This is influencer marketing at its finest, where your favorite content creators have the power to make you question your life choices — and your wallet.
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How to Optimize Your Influencer Marketing Campaigns

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By Saphia Lanier
| Influencer Marketing Hub
Let's cut to the chase: Influencer marketing is big business. In 2023, it hit $21.1 billion. But just because everyone's doing it doesn't mean everyone's doing it well. Picture this: You've just spent a small fortune on an influencer campaign. You're excited, expecting a flood of new customers. Instead? Crickets. Your carefully crafted posts vanish into the social media void, outshone by the latest dance craze or cat video. If this sounds familiar, you're not alone.
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