whatsupna? @nytimes advertising business reporter via buzzfeed, bloomberg. pun lover, Tar Heel. http://tinyletter.com/nytadbeat sapna.maheshwari@nytimes.com

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@sapna — 22,344 followers, 17,511 tweets

Sep 25, 2017

RT @EnnisNYT: Promoting movie & protesting blood donation rules aimed at gay men. @brooksbarnesNYT on ads for "Jigsaw" https://t.co/XwZKS4m

Sep 25, 2017

or, as @RobertsonAndrew says, video is now thought of "not as a knife but a Swiss army knife" #AWNewYork

Sep 25, 2017

@ceverson the phrase that keeps getting repeated is that video is now "an accordion of options" rather than just one thing. #newbuzzword

Sep 25, 2017

.@ceverson cites a stat that says people touch their phones 2,617 times a day as she pitches mobile video for ads #AWNewYork

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