Sara Germano on Muck Rack

Sara Germano

Verified
New York
As seen in: Sportico, MSN, UOL, Financial Times, MSN UK, The Wall Street Journal, Yahoo Finance, Bild, MarketWatch, MDPI, Milenio and
Covers:  sports
I cover the sports industry @Sportico • sgermano@sportico.com

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Articles

The Modell’s Quasi-Comeback Has a Wacky Legal Backstory

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By Sara Germano Verified
| Sportico Verified
The family behind beloved New York sporting goods retailer Modell's is attempting a comeback, years after bankruptcy. But the Modell's IP is no longer theirs. Design by Grace Hughes Throughout the historic championship run of the 2026 New York Knicks, fans searching for orange-and-blue merchandise have lamented the disappearance of Modell’s Sporting Goods, the long-bankrupt retailer whose catchy jingle (“Gotta Go to Mo’s”) and convenient stores throughout the five boroughs made it a New York icon.
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Back to School: Philly MLS Club Plans Free Youth Soccer

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By Sara Germano Verified
| Sportico Verified
Philadelphia’s MLS club will finance soccer resources and education in local elementary schools as youth sports costs rise. Design by Grace Hughes, Photos by Getty Images The 2026 World Cup has only just begun, but plenty of legacy building is already in the works. Many stakeholders, including sponsors such as Adidas and Coca-Cola, want to use the event to capture the next generation of consumers and soccer fans.
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A Nike World Cup Ad Turned Me Into a Conspiracy Theorist

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By Sara Germano Verified
| Sportico Verified
OPINION: Nike's advertising campaign for the World Cup is filled with "Easter eggs," similar to marketing strategies deployed by Taylor Swift and the film industry. Design by Grace Hughes, Photos by Kate Green/Getty Images, Luke Hales/Getty Images, Alex Livesey/Getty Images, Marius Nordnes / Nordnes Foto/Getty Image Nike has turned me into a conspiracy theorist. Let me explain. It all started last week, when I attended Nike’s kickoff event for the World Cup.
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