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Sara Jerde on Muck Rack

Sara Jerde

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New York
As seen in: Digiday, LinkedIn, Business Insider, Adweek, Flipboard, NJ.com, The Star-Ledger, Penn Live Patriot-News, The Chronicle of Higher Education, Lehigh Valley Live, Talking Points Memo and
Ohioan, managing editor @digiday, dormant account
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Sara Jerde’s Biography

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Sara Jerde is a newswriter based in New York. Her bylines have appeared in The Star-Ledger, The Chronicle of Higher Education and The Columbus Dispatch. She graduated from Ohio University. Send emails to sara@talkingpointsmemo.com and follow her @SaraJerde.

Articles

Michaels claims Google-powered AI assistant doubles conversion rate of traditional search

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By Sara Jerde Verified
| Digiday Verified
By Sara Jerde  •  July 27, 2026  • This story was originally published on sister site, Modern Retail. One of the best-known arts and crafts retailers in the U.S. has lifted the curtain on how its new Google Gemini-powered AI assistant has performed so far. Michaels formally announced “Ask Mike” — its first customer-facing AI shopping assistant — on July 21.
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Media Buying Briefing: Overheard at the Media Buying Summit: AI can be your best friend or worst enemy

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By Michael Bürgi Verified, Sara Jerde Verified
| Digiday Verified
This article is part of Digiday’s coverage of its Digiday Media Buying Summit. More from the series → There was hardly a conversation, onstage or during the Town Halls, at last week’s fall Media Buying Summit in Phoenix that didn’t include some reference to generative AI and its pervasive impact on every corner of the media and marketing landscape.
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Media buyers look to next year’s budgets as this year’s volatility leaves a lingering sting

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By Sara Jerde Verified
| Digiday Verified
By Sara Jerde  •  October 20, 2025  • This article is part of Digiday’s coverage of its Digiday Media Buying Summit. More from the series → It’s difficult to contextualize how marketers are strategizing for next year as this year’s books close without acknowledging these unprecedented times — or these emotionally charged times — or whatever “brand safe” language PR teams are pushing to say that the news cycle and unstable tariff policies have deeply affected media buying.
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