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Sara McCorquodale on Muck Rack

Sara McCorquodale

London
As seen in: CORQ., The Independent (UK), The London Standard, The Times, HuffPost UK, The Drum, WARC, WGSN, BRINK
CEO and founder of CORQ. Scottish. My book, Influence: How Social Media Influencers Are Shaping Our Digital Future, is out now
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Articles

The revolution will not be summarised: The truth about what it will take for the media to integrate creator journalism

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By Sara McCorquodale
| CORQ.
Media brands need to radically transform the amount and structure of journalists’ salaries to successfully address the “threat” of creators. They must also halt waves of redundancies which are leading to the loss of the storytellers – and stories – that are key to making their channels relevant and broad-reaching.
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Influencer brands aren't bulletproof – here are three times they've gone wrong | WARC

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By Sara McCorquodale
| WARC
4 min read Opinion, 05/10/2021 Sara McCorquodale, CORQ Topics Behind the trend of creators marketing their own brands, there’s been some high profile mishaps says Sara McCorquodale CEO and founder of CORQ. Brands and the creator economy This article is part of a series of articles from the WARC Guide to brands and the creator economy. They have rapt audiences to whom they’ve successfully sold other businesses’ products via lucrative sponsored partnerships. The next step for many influencers?
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How Businesses Can Use Social Media Influencers

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By Sara McCorquodale
| BRINK
Often brands will look at an influencer, they'll look at that large follower number, and they'll say, we want to reach all those people. Whereas actually, if I'm working with a brand, I'll look at the quality of their commercial work. Photo: Unsplash Share this article Twitter Facebook LinkedIn Email Print Article The concept of influencers is rapidly gaining ground in marketing. Some say that in a couple of years, the majority of online advertising will be done through influencers.
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