Ulverston: ‘One of the most vibrant towns in Britain.’Photograph: Rob Sutherland/Alamy You’d be forgiven, as a visitor to the Lake District, for imagining that the governing attractions are daffodils, Grasmere gingerbread, Herdy (the bleating fell-side variety and the brand), mountain watercolours and lake steamers. So fixed have these associations become with the region that it’s now the victim of its own twee, commercial image.