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Articles

Legal Marketers: Your Role in Developing New Services

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By Jessica L. Levin, Sarah Steil, Lisa Crandall, Deborah Farone
| strategiesandvoices.org
By Jessica L. Levin, DBA, CMP, CAE, DES August 08, 2024 | 4-minute read Marketing Management and Leadership Project and Program Management Client Services Legal marketers are indispensable for creating new services within their firms. With a strategic approach, they ensure new offerings meet market demands and the firm’s goals. Using a structured process helps get everyone on board and make informed decisions based on thorough analysis, rather than gut feelings.
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Rebranding a Rebrand: Ten Insider Tips for Gaining the Confidence and Support of Law Firm Leadership Throughout the Creative Process

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By Sarah Steil, Lisa Crandall, Jessica L. Levin, Deborah Farone
| strategiesandvoices.org
By Sarah Steil, Lisa Crandall (Reed) August 01, 2024 | 6-minute read Marketing Management and Leadership Project and Program Management Technology Management Every great brand tells a story, conveying the history, values, mission and distinctions of an organization. As owners of a brand and design agency that helps law firms redefine their visual brand identity, we think the story behind the story is equally important.
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Wellness Your Way

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By Sarah Steil, Chelsie Hill, Anna J Kaiser Verified, ProElite Training
| wellnessyourwayfestival.com
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