Share Subscribe Apple Podcasts | Spotify | YouTube | RSS The 2026 World Cup was supposed to be a story about soccer. Instead, it became a story about America. In this episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko discuss how international visitors are experiencing the United States during the World Cup and why social media has become filled with Europeans discovering Waffle House, Buc-ee’s, Walmart, college football culture, and small-town America.