Sarah Ramirez on Muck Rack

Sarah Ramirez

Verified
  • Senior Editor, Custom Intelligence, Digiday
Boca Raton, Florida, Philadelphia
As seen in: Digiday, Medium, JAMA (The Journal of the American Medical Association), Jing Daily, Luxury Daily, Dnyuz, Luxe Interiors + Design Magazine, Jing Travel
Branded content writer/editor @Digiday. Priors: @LuxuryDaily. Mostly tweets about Miami sports. Always craving tacos. Animal welfare is a social justice issue.
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Articles by Sarah Ramirez

D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying

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By Sarah Ramirez 
| Digiday
This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series → As AI is increasingly becoming embedded in marketing workflows, the technology is gaining more traction in specific channels and use cases than others. More than 4 in 10 marketers report using AI in their social media (49%) or retail media (42%) campaigns.
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Sumerian USD Airdrop: Wie man Sumerian USD Token-Airdrops anfordert - $suUSD-Vermögensdrops

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By Sarah Ramirez 
| Medium
Press enter or click to view image in full size Airdrops für Sumerian USD (suUSD) verteilen kostenlose Tokens oder Münzen an Benutzer, die bestimmte Kriterien erfüllen, wie z.B. das Halten von Sumerian USD (suUSD) in einer Wallet oder die Teilnahme an Community-Aufgaben. Diese Kampagnen helfen Blockchain-Projekten, Bekanntheit zu erlangen, und die Teilnehmer werden für ihre frühe Unterstützung belohnt.
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Which Celebrities Are Well-Known for Their Passion for Gambling?

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By Sarah Ramirez 
| thetvjunkies.com
Casino games were historically a pastime of the rich. The highest echelons of society were involved in high-stakes card games, and both Marie Antoinette and Georgiana, Duchess of Devonshire, were known to have created their own private salons and gaming rooms. The first casino, established in Venice, was allegedly open to everyone. However, the dress code (including Venetian mask and three-cornered hat) excluded the vast majority of society.
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Manager of Mar-a-Lago pleads not guilty in classified documents case | Donald Trump News

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By Sarah Ramirez 
| alaskacommons.com
Former Property Manager for Donald Trump’s Mar-a-Lago Pleads Not Guilty to Charges of Deleting Security Footage Carlos De Oliveira, the property manager for former United States President Donald Trump’s Mar-a-Lago estate, has pleaded not guilty to allegations that he attempted to delete security footage sought by federal investigators. De Oliveira appeared in a Fort Pierce courtroom on Tuesday accompanied by his lawyer, Donnie Murrell, who entered the plea on his behalf.
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Nigeria Files 20 New Charges Against Suspended Central Bank Chief

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By Sarah Ramirez 
| alaskacommons.com
Nigeria’s suspended and detained central bank governor, Godwin Emefiele, is facing a 20-count indictment, including charges of “conferring unlawful advantages,” according to Nigerian prosecutors. The move comes after President Bola Tinubu launched an investigation into the central bank under Emefiele’s leadership.
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A Glimpse into Celebrities' Passion for Sports Gambling

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By Sarah Ramirez 
| thetvjunkies.com
If you’rе looking for an еxciting activity that knows no boundariеs, sports bеtting can offer you thrills and еntеrtainmеnt. Whеthеr you’rе an ordinary pеrson placing small bеts or a millionairе wagеring largе sums of monеy, this pastimе can bе еxhilarating. Winning big is a fееling likе no othеr. Discovеr somе of thе famous pеrsonalitiеs from Hollywood and around thе world who havе a rеputation for placing bеts on sports еvеnts. 1.
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Physical retail needs to add value for omnichannel consumers: Coresight

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By Sarah Ramirez 
| Luxury Daily
Retail Center courtyard of Bal Harbour Shops outside Miami. Image courtesy of Bal Harbour Shops By Sarah Ramirez There is a widening gap between retail offerings and post-pandemic shoppers’ expectations.
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Chanel reflects on high jewelry heritage in new campaign

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By Sarah Ramirez 
| Luxury Daily
Jewelry The Bijoux de Diamants debuted in 1932. Image credit: Chanel By Sarah Ramirez France’s Chanel is commemorating the 90th anniversary of its Bijoux de Diamants with a sparkling trip down memory lane.
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New York, Hamptons see double-digit super-prime sales growth

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By Sarah Ramirez 
| Luxury Daily
Super-prime luxury markets in New York, the Hamptons and South Florida started strong in 2022, even as the wider real estate market is beginning to slow. According to a new report from brokerage Serhant, both New York and the Hamptons had the most active first-half years since 2019. Meanwhile, buyers continue to flock to Palm Beach, Miami and Miami Beach.
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Rolls-Royce showcases Dawn in carefree, cinematic campaign

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By Sarah Ramirez 
| Luxury Daily
Automotive Chasing the sun in a Rolls-Royce Dawn. Image credit: Rolls-Royce Motor Cars By Sarah Ramirez British automaker Rolls-Royce Motor Cars is embracing spontaneity and the open road in a new campaign centered around the Dawn convertible.
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Millionaires rethinking luxury travel priorities: Agility

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By Sarah Ramirez 
| Luxury Daily
Travel and hospitality With the exception of China, international travel has largely resumed. Image credit: Peninsula Hotels By Sarah Ramirez Global millionaires are primed to increase their spending on travel, focusing on wellness and purpose-driven trips.
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How younger employees are changing luxury workplaces

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By Sarah Ramirez 
| Luxury Daily
Commerce A hybrid workplace can be a competitive advantage. Image credit: USPA By Sarah Ramirez NEW YORK — As Gen Zers and younger millennials enter the workforce and begin climbing the corporate ladder, luxury brands need to adapt to keep younger employees engaged.
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Fashion partnerships can boost cultural relevancy: IMG exec

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By Sarah Ramirez 
| Luxury Daily
Brand partnerships and collaborations have the power to extend the reach of fashion events and activations. {"ct":"UsUqNWwcesTb2\/coLbAn1lm52G2kWnz6WMBt8bKQTU+nf3LZwhLosg2Pzhwz4\/\/kUwltMj\/y8+9FQyT9ZPqfp\/fm5GbaHlytHDeOKFaQN4SfX5oEqQNeEN+yppoBQjdbX\/XzsiUoWqsb0GrvLNbDY4pkbOFsVEE6IRjPPF7jRAzIJO8FoQ\/\/EkuKXEsdlOHb","iv":"4288b105d75274599b4dfaae71e78b34","s":"0718442d3825c914"}
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HNWI migration regains traction, as Russia, China see most departures

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By Sarah Ramirez 
| Luxury Daily
Russia has lost 15 percent of its high-net-worth population in the last six months, as many major markets are seeing changes in their millionaire populations. According to the Henley Global Citizens Report for Q2 2022, Russia saw the largest exodus of millionaires in the first half of this year. The United Arab Emirates is forecast to see the largest net inflow of HNWIs in 2022, while China, Hong Kong and the U.K. are also among the markets seeing dramatic emigration of millionaires.
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Gen Z prefers monetary rewards for sharing personal data

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By Sarah Ramirez 
| Luxury Daily
Marketing Gen Z prioritizes privacy more than other generations. Image credit: FreedromPay By Sarah Ramirez Gen Z consumers are less likely than other demographics to share their personal information, according to new research.
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Early adoption, diversification key for social media marketers

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By Sarah Ramirez 
| Luxury Daily
Embracing an experimental and nuanced approach to social media can help marketers sustain success and remain agile. During a conversation at the Tinuiti Live conference on June 7, marketing experts shared how diversifying social media spend helps brands stay on top of trends and reach wider audiences. While making sales is the ultimate goal for brands, many social platforms play a pivotal role in building awareness as well.
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Younger generations redefining, decentralizing luxury: Highsnobiety

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By Sarah Ramirez 
| Luxury Daily
Marketing New generations of consumers are redefining luxury. Image courtesy of Highsnobiety/BCG By Sarah Ramirez The next era of luxury will be fragmented, as consumers are increasingly motivated by storytelling, identity and community.
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Luxury home sales stumble while prices keep climbing

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By Sarah Ramirez 
| Luxury Daily
Real estate Luxury real estate inventory is improving. Image credit: Redfin By Sarah Ramirez After dramatic growth in the last year and a half, luxury home sales in the U.S. fell by almost 18 percent for the three months ending April 30, according to a new analysis from Redfin.
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Baby boomers value product authenticity more than Gen Z: report

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By Sarah Ramirez 
| Luxury Daily
While younger consumers may get most of the credit for being mindful of sustainability, a new survey has found that baby boomers value product authenticity and sustainability more than Gen Zers do. According to a new survey by product digitization company Digimarc, 80 percent of baby boomers care about the authenticity of their products compared to 53 percent of Gen Z consumers.
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Dior embraces summer fun with vacation-themed podcast

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By Sarah Ramirez 
| Luxury Daily
Apparel and accessories Dioriviera is theme for Dior’s annual summer capsule collection. Image credit: Dior By Sarah Ramirez France’s Dior is taking to the coast, with a new podcast episode that explores the house’s connection to the French Riviera.
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Ecommerce growth comes at expense of revenue growth: McKinsey

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By Sarah Ramirez 
| Luxury Daily
Retail Different costs associated with ecommerce can add up. Image credit: Gucci By Sarah Ramirez While ecommerce sales have accelerated since the start of the COVID-19 pandemic, this does not necessarily translate to profitability.
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Farfetch kicks off new collaborative series with Opening Ceremony, Peter Do

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By Sarah Ramirez 
| Luxury Daily
Retail Farfetch Beat is launching with a collaboration from Opening Ceremony and Peter Do. Image courtesy of Katsu Naito/Farfetch By Sarah Ramirez Online fashion platform Farfetch is spotlighting forward-thinkers in style with a new collaborative retail concept.
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Dolce & Gabanna blends artistry, seduction in Casa campaign

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By Sarah Ramirez 
| Luxury Daily
Home furnishings Rapper Machine Gun Kelly for the D&G Casa Collection. Image courtesy of Dolce & Gabbana By Sarah Ramirez Italy’s Dolce & Gabbana is turning its home furnishings into masterpieces with an artistic new campaign.
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Giorgio Armani, Patek Philippe have longest median tenures in luxury: report

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By Sarah Ramirez 
| Luxury Daily
Commerce The median tenure at Prada is more than 5 years, ahead of the industry average. Image credit: Prada Group By Sarah Ramirez Luxury goods and jewelry companies have an average median tenure of less than five years, according to a new analysis of LinkedIn data.
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New York real estate market may be shifting

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By Sarah Ramirez 
| Luxury Daily
Real estate Buyer demand is seeing a dip. Image credit: Coldwell Banker Warburg By Sarah Ramirez Real estate inventory is climbing, but the market remains unpredictable.
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Rémy Martin celebrates summer magic in multichannel effort

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By Sarah Ramirez 
| Luxury Daily
French Cognac brand Rémy Martin is toasting to summer with a new creative campaign. Coinciding with both National Cognac Day on June 4 and the centennial of the classic Sidecar cocktail, “The Rémy Sidecar Magic Hour” campaign captures the sweetness of the sunset. The campaign spans a new film as well as events and a sweepstakes.
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Omega spotlights successful women in empowering series

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By Sarah Ramirez 
| Luxury Daily
Watches and jewelry Nicole Kidman leads a group of Omega ambassadors in a new campaign. Image credit: Omega By Sarah Ramirez Swiss watchmaker Omega is celebrating femininity, independence and ambition in a new series starring some of its top ambassadors.
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Luxury looks to balance exclusivity with climbing sales: Colliers

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By Sarah Ramirez 
| Luxury Daily
Retail Chanel is among the luxury brands that is seeing sales, and prices, climb. Image credit: Chanel By Sarah Ramirez Larger luxury groups are primed for sustained success as the market continues its post-pandemic recovery.
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Bentley Residences hints at marque’s growing community building efforts

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By Sarah Ramirez 
| Luxury Daily
Automotive The Bentley Residences is coming to Sunny Isles. Image credit: Bentley Motors By Sarah Ramirez British automaker Bentley Motors is centering craftsmanship and community in its first branded residences real estate project. Located in Sunny Isles, Miami, the beachfront residential project is scheduled to be completed in 2026 (see story).
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Collaboration, authenticity essential for successful metaverse efforts

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By Sarah Ramirez 
| Luxury Daily
Internet Guerlain has created 1,828 cryptobee NFTs for its founding in 1828. Image credit: Guerlain By Sarah Ramirez Luxury brands must approach the next era of the Internet from a cross-functional perspective to unlock its potential.
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Fendi, Bulgari fastest-growing Italian luxury houses: BrandZ

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By Sarah Ramirez 
| Luxury Daily
Marketing This is the fourth straight year Gucci is the most valuable brand in Italy. Image courtesy of Gucci By Sarah Ramirez Italy’s luxury sector has seen double-digit growth in brand value year-over-year, while fashion label Gucci remains the country’s most valuable brand, according to BrandZ.
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Inside Cosabella’s sale and plans for a CX-driven future

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By Sarah Ramirez 
| Luxury Daily
U.S. luxury lingerie label Cosabella is joining Switzerland’s Calida Group in an acquisition that speaks to how smaller brands can successfully leverage omnichannel strategies to drive consumer loyalty. The acquisition, announced on May 19 (see story), values Cosabella at $80 million. The relationship with the Calida Group seems to be a seamless fit, as the Miami-based brand with Italian roots looks to accelerate its growth.
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Networking, honesty are cornerstones for successful luxury realtors

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By Sarah Ramirez 
| Luxury Daily
Luxury thrives on nurtured relationships, and high-end real estate is no exception. During a Luxury Hour webinar on May 18, top real estate agents and brokers shared their secrets to success. While the speakers had a range of experiences, building strong relationships with both clients and peers was a common thread.
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What comes next for China’s COVID comeback?

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By Sarah Ramirez 
| Luxury Daily
Government Shanghai is widely considered the most glamorous city in China. Image credit: Mandarin Oriental By Sarah Ramirez With this spring’s Shanghai lockdowns well into their second month, and other major hubs dealing with COVID-19 restrictions, the economic impact of China’s pandemic response is becoming clearer.
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Sharon Stone embodies Italian glamour in cinematic Dolce & Gabbana campaign

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By Sarah Ramirez 
| Luxury Daily
Apparel and accessories Sharon Stone in Venice for Dolce & Gabbana. Image courtesy of Dolce & Gabbana By Sarah Ramirez Italian fashion label Dolce & Gabbana is celebrating classic beauty with a new vignette featuring American actor Sharon Stone.
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Most retailers slacking on personalization strategies: Adobe

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By Sarah Ramirez 
| Luxury Daily
Retail Expanding digital services can help brands personalize the in-store experience. Image credit: Farfetch By Sarah Ramirez Retailers are falling behind on personalization, with 56 percent of global retailers failing to personalize more than half of their shopper journeys.
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76pc of Twitter users have made purchases after online conversations

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By Sarah Ramirez 
| Luxury Daily
Although not the most popular social media platform among luxury marketers, the functionality and practicality of Twitter should not be ignored. According to Twitter’s #RealTalk 2022 report, the platform’s online conversations reveal much about consumers’ attitudes towards brand behavior. These conversations extend beyond major cultural moments and can impact brand perception and consumer purchasing behavior.
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Hennessy celebrates hoop dreams in new global campaign

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By Sarah Ramirez 
| Luxury Daily
Food and beverage Hennessy explores streetball culture in Asia. Image credit: Hennessy By Sarah Ramirez LVMH-owned Cognac brand Hennessy is examining global basketball culture in a new competition series.
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Bentley takes comfort, wellness to next level with Bentayga EBW

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By Sarah Ramirez 
| Luxury Daily
Automotive The Bentayga Extended Wheelbase.
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Technology investments can accelerate omnichannel sales growth

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By Sarah Ramirez 
| Luxury Daily
Retailers with a presence both online and in-stores saw greater year-over-year revenue growth than those that have not embraced omnichannel strategies. According to ecommerce platform Lightspeed’s “State of the Retail Industry 2022” report, the majority of omnichannel retailers in the U.S., U.K. and Canada reported higher sales growth in 2021 than 2020. Online-only and bricks-and-mortar retailers saw more modest growth in comparison.
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Gucci, Kering, Coty, McLaren and Longines

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By Sarah Ramirez 
| Luxury Daily
News briefs Gucci Flora Gorgeous Gardenia remains a strong performer for Coty’s prestige fragrance portfolio. Image credit: Gucci By Sarah Ramirez Luxury Daily’s live news for May 9: Gucci introduces employee travel reimbursement for healthcare access Italian fashion label Gucci is reaffirming its support for reproductive rights and highlighting similar efforts through its Chime for Change global initiative.
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46pc of millennials increasing home buying budgets: BoA

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By Sarah Ramirez 
| Luxury Daily
Real estate Prospective homeowners are rethinking their approach to real estate. Image credit: Bank of America By Sarah Ramirez With the U.S. housing market still highly competitive, prospective homebuyers are considering their wants and needs in residential property.
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Dior uplifts historic muses in educational vignette

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By Sarah Ramirez 
| Luxury Daily
Apparel and accessories Christian Dior and one of his muses, Mizza Bricard. Image credit: Dior By Sarah Ramirez French fashion house Christian Dior is revealing how the women who shaped the maison were celebrated in its fall 2022 collection.
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Lexus delves into EV development in docuseries

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By Sarah Ramirez 
| Luxury Daily
Automotive The 2023 Lexus RZ 450 battery electric vehicle. Image credit: Lexus By Sarah Ramirez Toyota Corp.’s Lexus is sharing an inside look at the development of its first battery electric vehicle in a new online series.
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Consumers seeking more contextual storytelling from brands: Condé Nast

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By Sarah Ramirez 
| Luxury Daily
Media/publishing Brands are speaking a lot without saying a lot. Image credit: Condé Nast By Sarah Ramirez Consumers have increasingly higher expectations around community, and luxury marketers need to foster these connections to be successful.
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Hugo Boss continues innovative investments with digital campus debut

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By Sarah Ramirez 
| Luxury Daily
Apparel and accessories The digital campus will allow for better collaboration across teams. Image credit: Hugo Boss By Sarah Ramirez Germany’s Hugo Boss has established a new digital campus as the fashion group accelerates the transformation of its ecommerce and data capabilities.
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US will remain largest luxury market, as China, India make gains: Euromonitor

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By Sarah Ramirez 
| Luxury Daily
Marketing Actor Anya Taylor-Joy and model Alton Mason for Tiffany. Image credit: Tiffany & Co. By Sarah Ramirez Despite prolonged economic uncertainty during the COVID-19 pandemic, the population of consumers with net wealth above $1 million has grown globally as the income inequality gap has widened.
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Cross-pollination of luxury and mass-market brands will persist: Chase exec

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By Sarah Ramirez 
| Luxury Daily
Marketing Luxury and mass market brands continue to intersect. Image credit: Gucci By Sarah Ramirez The portrait of today’s luxury consumer has become muddled, as the sector becomes democratized and regional differences remain highly influential across markets.
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Balenciaga continues to dominate Lyst Index

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By Sarah Ramirez 
| Luxury Daily
Apparel and accessories Kim Kardashian for Balenciaga. Image credit: Balenciaga By Sarah Ramirez While the first months of 2022 have been marked with uncertainty, one thing remains certain: strong demand for French fashion house Balenciaga.
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Longchamp boldly transforms Le Pliage in artistic collaboration

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By Sarah Ramirez 
| Luxury Daily
Comment Apparel and accessories April 25, 2022 Parisian graffiti artist André and Longchamp creative director creative director Sophie Delafontaine. Image credit: Longchamp By Sarah Ramirez French leather and accessories brand Longchamp is highlighting its creative bonafides through a colorful collaboration with a Parisian graffiti artist.
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