Sizmek acquired Rocket Fuel in September last year in a $125 million deal, bringing together two big players in the digital advertising space. In a nutshell Rocket Fuel uses artificial intelligence to optimise ad campaigns and Sizmek offers tools for buying and targeting ads. Now that the dust has settled on the acquisition, Computerworld UK sat down with Mark Grether, CEO at Sizmek last week to chat about his plans for the future of the newly merged company.
Sky is going beyond a simple recommendation engine for content across its vast library by asking customers what mood they are in and using machine learning to deliver the best results. Speaking at the deep learning in retail and advertising summit in London, Jean Li, principal data scientist at Sky explained: "We have lots of content and a large database, so how do we use the latest tech to surface that to customers?"
Microsoft is starting to roll out a new-look Outlook.com experience over the coming weeks following the completion of six months of beta testing. The vendor launched the Outlook.com beta last year with the aim of offering "a faster, smarter, and more personalised inbox," as detailed in a blog post this week. It is now launching new betas for Calendar and People. Mail is getting a user experience overhaul, with a standardised look and feel for all users.
Amidst the #GenderPayGap scandal, @InnFin CEO Charlotte Crosswell says: Every panel at #IFGS2018 has a woman on it, whole #fintech community has responsibility to take diversity and inclusion seriously and calls for investors to "throw out preconceptions" re. female founders
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".