CES is upon us, and is no doubt chock full of the usual suspects of consumer electronics OEMs, ODMs, and more. One interesting new attendee this year is Canonical, the folks behind the Ubuntu GNU/Linux distribution. Canonical is making a big push to get Ubuntu onto more than just desktops and laptops, and have been busy building relationships with CE companies to get it onto tablets, phones, and automobile in-vehicle infotainment displays.
Every time I write about Ubuntu and its (not-so) new Unity interface, I see lots and lots of comments decrying it as useless, an abomination, the worst thing to ever happen to computers, etc. Personally, I’m not so flummoxed by it, but there’s no denying that Unity has been a divisive addition to Canonical’s flagship Linux distribution.
I often wonder if plumbers reach a point in their career, after cleaning clogged drain after clogged drain, that they begin to hate plumbing. They hate pipes. They hate plumber’s putty. They hate all the tricks they’ve learned over the years, and they hate the need to have to learn tricks. It’s plumbing, for goodness sake: pipes fitting together and substances flowing through them. How complicated can it be? I hate computers. No, really, I hate them.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".