By Scott Robson, Seth Shafer, Gino Amora, Michael Johnson, John Paul O’Sullivan, and Justin Nielson Highlights Sports rights payments in 2026 will jump by an additional $5 billion, driven by two key quadrennial global events. We expect the 2026 Winter Olympics broadcasting fees to surpass $1 billion for the first time, an enlarged FIFA World Cup 2026 to make $4 billion, and an even larger media sum over the full four-year event cycle, including the qualification stages from prior years.