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Scott Sheppard

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Articles

Data for Good: Using Analytics to Create More Inclusive, Insight-Driven Events

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By Scott Sheppard
| Catersource Verified
Action Points Analyze registration patterns to uncover barriers, such as form drop-offs indicating confusion or rapid sales of low-cost tiers signaling affordability issues. Monitor real-time analytics like room headcounts and help desk requests to fix overcrowding, signage issues, or logistical friction points immediately. Avoid relying on average satisfaction scores, which often mask specific struggles; instead, segment feedback by demographics to identify silent problems.
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Next-Generation Event Tech That Actually Drives ROI

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By Scott Sheppard
| Catersource Verified
Event planning can be a rewarding experience. You bring people together under a common interest, and you enable people to forge connections and make memories that last a lifetime. It’s also a lot of work. While nothing can eliminate the work needed for a great event, emerging event technologies can unlock new ideas and options that help you push your events to the next level. Scott Sheppard, Chief Technology Officer, MoZeus Event planning can be a rewarding experience.
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Scalable Tech Solutions for Every Challenge

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By Scott Sheppard
| Special Events Magazine Verified
If you are planning an event, you have one major goal in mind: success! However, especially in recent years, we have seen how things like a global pandemic can turn plans on their head. Event planners had to quickly adapt to a rapidly changing world. With the rise of tech, and especially AI, planners have had to become even more resilient to ensure a successful event.
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