Scott Stump on Muck Rack

Scott Stump

Verified
  • Senior Reporter, Editor and Newsletter Writer, TODAY
  • Writer and Broadcaster, Freelance
  • Reporter and Newsletter Writer, NBC News
  • None, TODAY.com
Jersey Shore
As seen in: NBC News, TODAY, CNN, MSN, MSN Australia, MSN Canada, MSN Singapore, MSN UK, Yahoo Entertainment, Yahoo Life, HuffPost, MSN India and
Writer of This is TODAY newsletter, reporter for @TODAYshow. Prep sports for @JSSInsider. Jersey Shore for life. Email: scottstump25@gmail.com
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Articles

How Levi’s Fostered a Connection with Beyoncè That Spans Decades — and Created a ‘Pinch Me’ Moment for Its CEO

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By Scott Stump Verified
| TODAY Verified
When Beyoncé named a song “Levii’s Jeans” and then spearheaded a buzzy ad campaign for Levi’s in 2024, it was more than just a “pinch me” moment for the company’s CEO. It was a symbol that the iconic brand is just as relevant today as when founder Levi Strauss began selling his jeans in San Francisco during the California Gold Rush in 1873. “There are many ‘pinch me’ moments.
Open in Who Shared Issue with article?

How Levi’s Fostered a Connection with Beyoncè That Spans Decades — and Created a ‘Pinch Me’ Moment for Its CEO

|
By Scott Stump Verified
| Yahoo Finance Verified
When Beyoncé named a song "Levii's Jeans" and then spearheaded a buzzy ad campaign for Levi's in 2024, it was more than just a "pinch me" moment for the company's CEO. It was a symbol that the iconic brand is just as relevant today as when founder Levi Strauss began selling his jeans in San Francisco during the California Gold Rush in 1873. "There are many 'pinch me' moments.
Open in Who Shared Issue with article?

How Levi’s Fostered a Connection with Beyoncè That Spans Decades — and Created a ‘Pinch Me’ Moment for Its CEO

|
By Scott Stump Verified
| Aol Verified
When Beyoncé named a song "Levii's Jeans" and then spearheaded a buzzy ad campaign for Levi's in 2024, it was more than just a "pinch me" moment for the company's CEO. It was a symbol that the iconic brand is just as relevant today as when founder Levi Strauss began selling his jeans in San Francisco during the California Gold Rush in 1873. "There are many 'pinch me' moments.
Open in Who Shared Issue with article?
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