Scott Abel on Muck Rack

Scott Abel

Palm Springs
As seen in: Forbes, FOCUS, Flipboard, Chief Content Officer, Content Marketing Institute, CMSWire, Lexology, Chatbots Magazine, EContent, Muscle Insider and
Covers:  productivity, content strategy, digital publishing, mobile, social media, content marketing, big data, semantic content, multilingual search, global, content standards, internationalization, document engineering, content management, xml, technical communication, globalization, dynamic publishing, multi-channel publishing, content quality, localization, corporate publishing, information visualization, technical writing, translation, epub, syndication, content manufacturing, ebooks and apps, medical informatics, structured xml, content optimization, structured content, adaptive content, mobile content, tablet computing, iphone, ipad, apps
Keynote Presenter | Exponential Transformation | Content Experience | Intelligent Content | Content Strategy | Kolbe 8-3-7-2 | Myers-Briggs ENTP 🏳️‍🌈

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Scott Abel’s Biography

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Scott Abel, aka The Content Wrangler, is an internationally-recognized content management strategist and social networking choreographer whose strengths lie in helping global organizations improve the way they author, maintain, and deliver information.

In addition to his popular business blog, TheContentWrangler.com, an online resource for content professionals with an interest in content management, content standards and content technologies, Scott writes regularly for trade and industry publi…

Scott Abel’s Journalist Portfolio

Pitching Is Dead: Try Content Marketing Instead

Pitching Is Dead: Try Content Marketing Instead

Old school marketing drives me nuts. Whenever I encounter it, I delete it, tune it out, turn it down, or fast…

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I'd Like a Little Relevant Content With My Responsive Design, Please

I'd Like a Little Relevant Content With My Responsive Design, Please

All this talk about responsive web design among so-called content strategists makes me want to puke. Multi-de…

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In Search of Content Sanity

In Search of Content Sanity

Outstanding experiences are few and far between, especially on the web, in ebooks, and on smartphone apps. I …

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An Interview With Ann Rockley, The "Mother of Content Strategy"

An Interview With Ann Rockley, The "Mother of Content Strategy"

Ann Rockley is a leader in technical communication information management. For more than two decades, she has…

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Articles

The Growing Frustration of Customers Lost in Self-Service Loops

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By Scott Abel
| CMSWire Verified
Hiding your customer service phone number? Really? In 2025? Support still missing. Customers struggle to reach real people as companies bury contact options. Automation fails often.Scripted bots and self-service tools frustrate users during real problems. Loyalty takes hits. People walk away when they feel ignored during moments that matter. Let's start with a universal truth.
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The Growing Frustration of Customers Lost in Self-Service Loops

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By Scott Abel
| Flipboard
2 hours ago Leavitt says Supreme Court "must put an end" to tariff saga The Supreme Court should intervene after a federal trade court's Wednesday ruling that blew up much of President Trump's tariff regime, White House … 6 hours ago Bankrupt retail chain closing down all stores, laying off 1000s The iconic store made the harsh decision amidst a slew of struggles.
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SAV Digital Environments “Quality Cuts” Event Merges Tech, Design, Art, and Regenerative Agriculture

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By Rob Stott, Scott Abel
| Residential Tech Today Verified
When Steve Jobs said, “Think Different,” he wasn’t just introducing a product campaign – he was planting a philosophy. That idea of innovation through disruption, of pushing past convention to pursue excellence, continues to resonate powerfully today, and perhaps nowhere more vividly than at SAV Digital Environments. For over 25 years, SAV has been known not only for its deep expertise in integrated home technology, but for how it approaches every challenge with a distinctly human lens.
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Interview

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What was your first job as a journalist?

Editor of Radon News Digest.

Have you ever used a typewriter?

Yes, indeed. I also have a collection of typewriter photographs I snatch with my iPhone each time I go 'flea-marketing' or 'antiquing'.

How is social media changing news?

It's not changing news. It's changing the speed at which news is reported and by whom. Journalism and news aren't the same thing.

Awards

Internet Influencer

2011 - Influential Blogger and Thought Leader

Throughout 2011 I had the privilege of working with Scott Abel off and on. We spoke at some of the same conferences. I helped him get access to some of our amazing customers for use in articles he’s written that are redefining the field and strategic importance of techcomm. Also, his regular webinar series is superlative. His writing is regularly featured as cover stories in online and print journals in and outside the field of Technical Communications. He has done a monumental amount of work to advance the field of Technical Communications and helped in defining the field of Content Strategy. Moreover, he’s been busying unifying the fields of Customer Support / Success and Technical Communications. Also, he’s been busy helping to create a new future for the eBook.

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