Nick LeRoy on Muck Rack

Nick LeRoy

(He/Him)
Saint Paul
Covers:  SEO Search Engine Optimization Generative Engine Optimzation Digital marketing AI marketing Freelancing marketing consulting
Doesn't Cover: Paid search Agency work
I call out stupid SEO advice… both here and on SEOForLunch.com oh, I run that @seojobscom site too.

Interview

Have you ever used a typewriter?

Yes, but only for fun when I was young.

How is social media changing news?

Distribution is easier. Spam is a bigger problem every day.

How do you prefer to be pitched on stories?

Data over opinions.

What tools and software do you use to do your job?

Social

What's your favorite social network?

LinkedIn

Who do you wish followed you?

Mark Cuban

Why did you become a journalist?

Speak my mind, share accurate, data driven stories.

Did you work for your high school newspaper? If so, what did you do there?

No, I did not.

What story are you most proud of writing or working on?

Reporting on the SEO job market and the impact AI is having on the industey

What advice can you offer to aspiring journalists?

Don’t take the easy dollar. Once your name is tarnished, you’re done.

When's the best time to pitch you?

Evenings

What's the best pitch you ever got?

An invite to speak at a round table event at SMX Advanced

What's the worst pitch you ever got?

I got an email subject “F*ck You” and then they bragged about getting me to open their email. DELETE!

What's your favorite drink?

N/A = diet come

When you're not at a computer, where are you most likely to be?

With my wife and kids

Aside from your own, what's your favorite publication to read?

Kevin Indigs Growth-Memo

What's the most common misperception about your beat?

I don’t like agency service providers (SEOForLunch newsletter)

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