Nick LeRoy

Let’s get real. SEO advice often sounds completely made up. There, I said it! A lot of recommendations sound ridiculous to people who do not live in search every single day. “Change this canonical.” “Don’t block that resource.” “We need this content exposed in the rendered HTML.” This is exactly why SEO still gets labeled as black magic in many organizations. I’ve been an advocate for “un-nerding SEO” for years, but that’s a different story.

This week’s #SEOForLunch sponsors are Semrush + Jolly Search I wanted Google’s Indexing API to be the cheat code for job boards. The equation was simply: New job goes live? Push it to Google. Job gets updated? Notify Google. Job expires? Tell Google to drop it. For any job board owner, that sounds incredible, especially considering job postings are not evergreen assets. They are short-lived, high-churn pages that need to be discovered and removed quickly.

A client receives two deliverables… Both solve the problem they were hired to solve. Both are accurate and useful, and they lead to the same business outcomes. The client is happy with the work and sees no meaningful difference in the results. Then they learn that one deliverable took 20 hours to create while the other took 20 minutes. Now the questions start rolling in: Was AI involved? Should the faster deliverable cost less?