As CEO of HBO, Richard Plepler has to be on top of all his company’s production and relationships. That means shepherding and tending to the likes of high-wire acts such as “Game of Thrones,” Larry David and Bill Maher. Then there’s staying on top of the competition, which long ago meant Showtime and Starz and now means everything from Netflix (NFLX) and Amazon (AMZN) and Hulu to the telco giants to Softbank.
You may think that statement is a trite hippieism. I actually think it makes a ton of sense. Americans are rightfully proud to live in the Land of the Free. We have more freedom than most countries in all sorts of awesome ways: religion, speech, movement, etc. As they say, it makes us the envy of the world and is the primary reason why immigrants — legal and otherwise — still flock to our borders and shores. Of course, there are limits to our freedom.
“As a leader of the country, what are the principles that bind us together?” Ray Dalio asks in a discussion about President Trump’s management skills. Dalio, founder and chief investment office of Bridgewater, the biggest hedge fund in the world, ($150 billion in assets under management), believes that his management practices—an intense and somewhat controversial philosophy that encompasses what Dalio calls ‘radical transparency’—is the secret of his firm’s success.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".