Seth Borko

Skift Take Data only gets you so far — the intelligence and decision layer is becoming more important than ever. Summarize Story Share Select a question above or ask something else Skift Research is launching a new report format: the Decision Brief. Each Brief lays out the key evidence, context, and paths forward behind strategic choices facing travel leaders. Skift Research has always been about insights. We know raw data on their own are useless and that insights are what matter to a business.

23 June 2026 | By: Seth Borko | Publisher: Skift Announcements Skift Research's New Decision Briefs: Insights + Intelligence Seth Borko June 23rd, 2026 at 7:22 PM EDT Skift Take Data only gets you so far - the intelligence and decision layer is becoming more important than ever. play_circle_filled Listen to Story Summarize Story Share WhatsApp LinkedIn X Facebook Email How does the intelligence layer in Decision Briefs support faster business decision-making in the travel industry?

22 May 2026 | By: Seth Borko and Sarah Kopit | Publisher: Skift Skift Travel Podcast Airbnb Is Becoming a Real OTA Seth Borko and Sarah Kopit May 22nd, 2026 at 6:33 AM EDT Share WhatsApp LinkedIn X Facebook Email Subscribe Apple Podcasts | Spotify | YouTube | RSS Sarah Kopit reports live from Airbnb's Summer Release event in San Francisco as Brian Chesky unveils Airbnb's expansion into hotels, car rentals, services, and experiences.